The new experience centre featured a collection of limited-edition furniture pieces meticulously designed to embody the innovative use of laminates
Dorby– India’s Leading Surface Décor Brand inaugurated its second Experience Centre in Thane, Mumbai on 8th August 2024. As one of the first companies in the sector to launch an experience centre with an investment of INR 1.16 Crore, the centre provides consumers with an immersive, hands-on experience.
Following the successful launch of the Delhi Experience Centre, the Thane centre features the pioneering concept of ‘Design with Dorby’, showcasing bespoke and eccentric furniture pieces designed with Dorby laminates. This centre highlights the transformative power of laminates, turning mundane pieces of furniture into unique, designer creations. The center is designed to be a creative hub for architects, designers, and freelancers, encouraging collaboration within the Architecture & Design community to develop innovative designs. At the same time, it will serve as a showroom for general consumers, catering to their retail needs. Furthermore, the Experience Centre seeks to provide a platform to upcoming designers and students, providing them the opportunity to design unique and out-of-the-box creations with Dorby laminates.
The launch saw the presence of various renowned architects and interior designers, who gathered to witness the unveiling of the store. This initiative not only showcased the versatility of Dorby’s products but also provided a platform for budding talent to explore and experiment with new design ideas.
Mr. Mehul Agarwal, CEO & Director of Dorby, expressed his excitement about the new experience centre, emphasizing its value in showcasing the extensive range of laminate options available. “The design and quality of laminates are often overlooked, yet they play a crucial role in transforming the aesthetic and ambiance of any space,” he stated.
He elaborated on how the experience centre provides a comprehensive glimpse into the myriad of laminate designs, patterns, and textures. “With the launch of our second Experience Centre, visitors can visualize how different laminates can dramatically alter their spaces. This hands-on experience is invaluable for anyone looking to understand how our products can meet their unique design needs. Dorby’s goal is to make high-quality, innovative laminates accessible to a broader audience, enhancing our footprint in the surface décor industry.”
The grand opening included an array of engaging activities designed to showcase the centre’s offerings. Guests were treated to the exhibit of Dorby’s latest design trends inspired from across the world, insights from industry experts on the future of design and sustainable living, and personalized tours of the Experience Centre led by Dorby’s knowledgeable staff.
