Get ready to experience the iconic Apsara brand like never before! Apsara, the flagship brand of Hindustan Pencils, is thrilled to announce the launch of its dynamic new brand identity and packaging design. This exciting transformation is set to redefine Apsara’s presence in the market, captivating consumers with a fresh, vibrant look that reflects our commitment to quality and innovation.
Since its inception in the 1960s, Apsara has become a legendary name in stationery, transforming the simple pencil into an icon of excellence. With the unforgettable campaign, “Extra Marks for Good Handwriting,” Apsara has continuously set the standard, captivating generations of students and professionals alike. Today, Apsara continues to lead the way with its bold innovation and deep understanding of what makes every mark count, proving that a great product can truly make a difference.
Apsara brand has continually evolved its logo design and packaging to maintain a cutting-edge appeal. The latest rebranding efforts in the Apsara logo, subtle adjustments were made to modernize the typeface without losing its recognition. This revamp introduces a cohesive look across all product lines, including art materials, gifts, and stationery. While each product category previously possessed attractive packaging, this overhaul unifies them under a single, vibrant visual identity.
In this revamp a captivating shade of turquoise has been chosen as the primary brand colour, unifying the diverse product range under one powerful identity. In the pencil and related categories, where Apsara has a legacy of excellence, subtle adjustments were made to retain the beloved visual elements and colour palette. Meanwhile, the art materials and gifting segments now boast a striking new yellow colour scheme, enhancing shelf visibility and ensuring easy recognition for customers and retailers alike.
“Our new packaging is a testament to our dedication to delight consumers with designs that are as exceptional as our products,” stated Pradip Ughade, President of Hindustan Pencils. “This revamp not only enhances the customer experience but also strengthens Apsara’s market presence across a broader spectrum of products.”
Shashwat Das, Founder of Almond Branding, the agency behind the revamp added, “This transformation solidifies Apsara’s leadership in the market. The refreshed identity resonates with both our loyal customers and new audiences, reinforcing Apsara’s influence in the stationery and art materials markets.”
Apsara continues to set industry benchmarks with its innovative approach and unwavering commitment to quality. The refreshed branding embodies the company’s vision of evolving with market trends while upholding the core values that have defined Apsara for generations. Get ready to explore the new Apsara – where tradition meets innovation, and quality meets creativity.
