With more than 18 years of experience in the field of Marketing and Communications in the IT Industry, with her past stints with UTV (TSNShop.com), Secure Synergy and Netmagic – an NTT Communications company has gained her rich experience in the domain.
Anita is currently associated with IceWarp where she is associated as Head – Strategic Alliances & Brand. She is responsible for leading the Go to market strategy for Channels along with creating the marketing strategies & driving marketing operations for India, Middle East & SAARC region. Anita also oversees expansion of business through strategic alliances and partnerships to stay ahead in the game. Being Head of Marketing & Channels, Anita also supports the Customer interactions with CXO level engagement and also works with the management team to maintain the collective work to a good standard. She is passionate about building Brands. A Graduate from K. J. Somaiya College of Arts & Commerce & has completed her P.G.in Marketing Management from NMIMS University.
Specialties: Public Relations, Media & Analyst Relations, Event Management, Marketing Strategy, Channel Marketing, Integrated Marketing Communications, Customer Relationship, Team Management.
Anita is a notable personality in the Industry; she is highly recognized by peers and colleagues, business partners as well as customers. In her current stint at IceWarp she has been instrumental in establishing the brand and has a good brand recall amongst the top 3 leaders in the industry. Her understanding of the industry and to quickly translate the same to execution with her team has won her accolades and recognition across. Her strong business sense in taking the right decision has enabled IceWarp to grow to more than 1000 customers within a short span of 5 years. Last year alone has been phenomenal revenue growth of 2x for the company with customer retention being maintained upto 98% & strong PR & digital goals.
Awards & Accolades:
– Recognized amongst the “100 Best Marketing Minds of India” by Enterprise IT in 2018, 2019& 2020
– Recognized & Featured in the Top 20 Women Catalysts in the Indian IT Industry for the year 2019
– Recognized amongst the “Top 10 Women in Indian IT” recognized by SME Channels India –2018
– Special Feature by VAR India- Top Marketers of India featured under “Most Influential Marketing Leaders in ICT Industry” in September 2018 Anniversary issue
– Awarded and recognized amongst 100 Most Innovative Martech Leaders by World Marketing Congress in November 2018& November 2019 powered by CMO Asia.
– Featured by NCN Magazine for their special story on ‘Women Power’
