New Delhi, August 21st, 2024: Elista, a prominent leader in consumer technology and home appliances under the TeknoDome umbrella, proudly presents its new range of semi-automatic top-load washing machines, meticulously engineered for Indian households. Designed with the challenges of the Indian rainy season in mind, these 9.5kg capacity machines are equipped with a robust motor and a suite of innovative features to make extreme laundry tasks effortless, cost-effective, and stress-free.
The new range of advanced Elista washing machines is purpose-built to address the specific needs of Indian households. Boasting a substantial 9.5 kg wash capacity and a 6.0 kg dryer capacity, these machines are ideally suited for large families and heavy laundry loads. The machine’s powerful pulsator washing method delivers deep cleaning, while the spin-dry technology accelerates drying—a vital feature during the monsoon season when drying clothes can be particularly challenging.
The new 9.5kg capacity washing machines are engineered for top-tier performance with a maximum spin speed of ≥1350 RPM, ensuring that your clothes come out nearly dry, even during the monsoon season. The spin dry feature further accelerates the drying process, making it ideal for households that need quick and efficient laundry solutions.
“Elista has always been committed to delivering high-quality, affordable products that make everyday life easier for our customers. Our new range of feature-packed washing machines are a testament to our dedication to innovation and our understanding of the unique challenges faced by Indian households, especially during the monsoon season,” said Pawan Kumar, CEO of Elista. “With industry-leading technology, advanced features, and a user-friendly design, we are confident that Elista’s new range of 9.5kg capacity washing machines will set a new standard in the washing machine category. We believe this launch further solidifies our position as a trusted brand in the home appliance market, catering to the evolving needs of our consumers.”
Elista’s new washing machines combine versatility and efficiency, offering three wash programs—Gentle, Normal, and Strong—tailored to different fabric types and cleaning needs, while the soak function ensures tough stains are easily removed. Despite their impressive 9.5kg capacity, these lightweight 25 kg machines are designed for easy maneuverability with built-in caster wheels, while operating with remarkable energy efficiency at just 430 W. This combination of power, portability, and cost-effectiveness sets a new standard in convenience and performance.
With a sleek blue and grey finish, the new Elista washing machines not only perform exceptionally but also add a touch of modern style to any laundry room. The washing machines include a convenient detergent box, allowing for easy and organized detergent use during each wash. These features collectively make the new washing machines a comprehensive laundry solution designed to simplify and enhance your daily routine.
Elista 9.5kg Washing Machines Price and Availability
The new range of Elista 9.5kg capacity washing machine is competitively priced at ₹19,099 and comes in two premium finishes- Blue and Grey. The washing machines will be available through Elista’s extensive network of over 15,000 retail outlets across India. Each unit comes with a comprehensive 2-year warranty, with an additional 3-year warranty on the motor, ensuring peace of mind for our customers.
The launch of Elista’s new washing machines follows closely on the heels of the company’s recent introduction of the EDC12P, EDC12SS, and EDC12SP dishwashers, which have set new standards for kitchen convenience with their advanced technology and energy-efficient design.
Elista continues to uphold its commitment to “Make in India for the world,” blending innovation with local manufacturing to deliver high-quality, affordable products. With a growing presence in 17 countries, including key markets like the Middle East, CIS, and Africa, Elista is on a robust growth trajectory. The company is poised for significant expansion, aiming to reach 50 countries by 2025 and achieve a global revenue of ₹1,500 crore. To support this ambitious growth, Elista is establishing a new manufacturing unit in India this year, further strengthening its capacity to meet rising demand in both domestic and international markets. Elista’s ongoing expansion into the UAE and forthcoming entry into the CIS and MENA regions underscore its commitment to delivering cutting-edge solutions worldwide.
