In a first-of-its-kind event, Paper Matters by IPMA (Indian Paper Manufacturers Association) successfully hosted the ‘Grand Duos of Goa’ event in Saligao, Goa. This innovative, on-ground activation brought together grandparents and their grandchildren for a unique art and papercraft workshop and competition, where paper took centre stage. In an atmosphere charged with nostalgia and excitement, the event rekindled cherished childhood memories as the participants bonded over the timeless art of making handmade creations from paper. The event was held at the Bookworm Trust & Library in Saligao, Goa.
Celebrating the Timeless Joy of Paper
Rohit Pandit, Secretary General, IPMA, says, “We are very pleased with the response to our first on-ground Paper Matters event, hosted in Goa. The biggest takeaway was striking an emotional chord in grandparents and their grandchildren through a playful activity involving paper. Paper Matters by IPMA will continue to implement a ‘phygital’ strategy to drive awareness and a love for paper, especially among the youth. We believe that paper, as a medium in everyday life, whether for students, packaging or hygiene products, is a sustainable and environmentally friendly choice for generations to come.”
Paper Matters is an initiative by IPMA dedicated to all paper enthusiasts. With Goa selected as the launch venue, the workshop was held in collaboration with Jane D’Souza of KookyKuriosity, a Goa-based social media influencer, blogger and creative specialist. It celebrates the goodness of paper and highlights its positive impact on our lives and the environment. This initiative of Paper Matters aims to reconnect people of all ages with the love for paper through on-ground, local events across the country. The message will be amplified on social media and digital platforms.
Engaging & Immersive Experience The Grand Duos of Goa event invited 24 participants – 12 pairs of grandparents and grandchildren – to connect with each other over the simple, everyday medium of paper. The evening was filled with role-playing games, where grandparents completed tasks started by their grandchildren, and vice versa, all centred around paper and craft activities. The event was even more meaningful as the participants observed a ‘no-digital intervention’ policy, setting aside their mobile phones and other digital devices for a fully immersive experience.
A Step Towards a Nationwide Initiative The success of the Grand Duos of Goa event has paved the way for similar events to be hosted across India, reinforcing a deep connection with paper among people of all ages. Paper Matters by IPMA thanks all the participants and the state of Goa for making this event memorable. The concept and the event was ideated, hosted and delivered by Rite Knowledge Labs, the social media and digital partner of Paper Matters by IPMA.
