Cuticura, a renowned beauty and personal care brand from Cholayil, has a legacy that dates back to 1865. Over the years, Cuticura’s refreshing range of talcum powders has been cherished by generations. In Kerala, Cuticura enjoys unparalleled trust and credibility, holding a special place in the hearts of consumers. This year is special for Cuticura as it is launching a series of new products to expand its portfolio. Considering the popularity of Onam festival, Cuticura has launched a comprehensive branding campaign across Kerala and has included Kochi Metro trains to highlight product benefits when consumers are on the go
As part of the campaign, Cuticura has highlighted its newly improved talc, which offers 8-hours of freshness. With a wide range of products in soap, handwash, and Deos, consumers can now enjoy the refreshing benefits of Cuticura. The vibrant creatives displayed on the metro trains are attracting significant attention as it is amplifying the need for freshness all day long.
As Kochi prepares to celebrate the vibrant Onam festival, Cuticura is excited to enhance its visibility with a dynamic branding campaign on Kochi Metro trains. This initiative strategically places Cuticura’s eye-catching visuals and messages on the metro trains, which will be bustling with festival-goers and commuters. With Onam attracting large crowds and increased travel across the city, this campaign ensures that Cuticura’s message of freshness and quality reaches a diverse audience. The branding will showcase Cuticura’s range of products, including its newly improved talc offering 8-hour freshness, effectively capturing attention and making a memorable impact during the festive season. By leveraging the extensive reach of Kochi Metro, Cuticura aims to connect with consumers in a meaningful way as they immerse themselves in the Onam celebrations.
| Anupam Katheriya, CEO of Cholayil Private Limited, shared his enthusiasm about Cuticura’s branding campaign on Kochi Metro trains, emphasizing its significant impact during the Onam festival.
“Onam is a major cultural festival celebrated in Kerala, marking the homecoming of the mythical King Mahabali and the end of the monsoon season. It’s a time of great joy, elaborate feasts, and vibrant festivities.” He continued, “We deeply appreciate the love and support our customers have shown towards Cuticura. We are happy to introduce our new talc that offers 8-hour freshness, ensuring that our consumers feel refreshed throughout the festive season.” Mr. Katheriya explained the strategic choice of Kochi Metro trains for the campaign: “Choosing Kochi Metro trains was a deliberate decision to maximize our visibility during the Onam festivities when the city is bustling with activity. The extensive reach of the metro network allows us to be present where the crowd is ensuring that our message resonates with a wide audience. Having a presence in the metro allows us to emphasize our product promise— stay refreshingly fresh with Cuticura Talc. We are also delighted to partner with The Brand Sigma on this initiative. We wish all members of the Cuticura family a joyous Onam and look forward to continuing to serve our valued customers with excellence.” |
Madan Seeni, Director, The Brand Sigma, said Cuticura is a household name in Kerala in its category, we are delighted to work with them. There cannot be a better way than to be visible during the auspicious festival of Onam. Building on the brief, The Brand Sigma crafted a campaign that resulted in a media mix delivering both impact and reach. With Kochi Metro catering to more than 1 lakh+ passenger daily , the metro train covers the passengers for whom metro is a last mile connectivity lifeline across the city.
Sanjay Rao, Senior VP – Business Development, The Brand Sigma, said, Cuticura is a prestigious client for us. The products were showcased in larger-than-life manner and creative had mix of English and Malayalam to create connect with the local audience during Onam festival. We are driven by passion more than anything else when it comes to client delight and we were successful in delivering here by working closely with the Cuticura Team. We thank them for their continuous support.
