September 2024, Noida: Adobe has successfully concluded its end-of-quarter marketing campaign, attributing its success to the strategic integration of targeted gifting as a crucial element. Leveraging its five-year partnership with Consortium Gifts, one of Asia’s leading premium corporate gifting companies, Adobe effectively delivered bespoke gifting solutions that align seamlessly with its brand values and goals. This initiative has notably enhanced employee engagement and strengthened consumer retention, and overall business growth.
This enduring partnership has led to significant year-on-year growth of over 65 per cent, highlighting the effectiveness of thoughtful and personalized corporate gifts in strengthening business relationships. As per Adobe’s end-of-quarter marketing campaigns report, the gifting campaigns have driven a 20 per cent rise in sales. Client engagement rates have also improved by 25 per cent, with increased participation in events and surveys. Furthermore, corporate gifting has strengthened long-term relationships, leading to a 15 per cent increase in client retention.
Speaking of the retention of partnerships, Founder and Managing Director, Consortium Gifts, Mr. Gaurav Bhagat, said, “At Consortium Gifts, we believe that every gift tells a story. Our partnership with Adobe over the past five years has shown that thoughtful, personalized gifting can not only strengthen relationships but also drive significant business growth. It’s about creating moments that matter, and we’re proud to be a part of Adobe’s journey in doing just that.”
The partnership between Adobe and Consortium Gifts has yielded several successful campaigns, including 20 per cent reduction in employee turnover and 15 per cent boost in client retention.
Building on the insights into the brand’s strategic vision and objectives, Chief Strategy Officer, Mr Anubhav Pandey, said, “Our strategy is to ensure every gift aligns with the brand’s vision and the recipient’s expectations. For instance, our customized tech gadgets and wellness kits for Adobe not only resonated with their core values but also led to a 30% increase in employee satisfaction and a 25% boost in client engagement. It’s this data-driven approach and attention to detail that drive the measurable success of our partnerships.
Current trends highlight the value of personalization, sustainability, and experiential gifts, which are reshaping the corporate gifting landscape. Adobe’s use of corporate gifting, expertly managed by Consortium Gifts, proved to be a pivotal strategy in their marketing efforts.
