India, September 6, 2024: MasterChow, India’s leading ready-to-cook Asian cuisine brand, has launched its innovative “Ba-Chow” digital campaign, drawing inspiration from the popular Bollywood film Fukrey. The campaign’s quirky tagline, “Aao, Khao, and Bachaao,” coupled with a promotional video mimicking the film’s iconic lunch scene, creates an instant connection with audiences. This creative approach sets MasterChow apart from typical digital promotions, blending humor with smart marketing to capture consumer attention.
As part of the “Ba-Chow” digital campaign, MasterChow offers tempting deals: a 33% discount on online orders and a Buy 2 Get 1 Free offer for in-store purchases. This dual strategy caters to both digital and traditional shoppers, maximizing the campaign’s reach. The results speak for themselves – MasterChow has reported an impressive 50% increase in sales since the campaign’s launch. By seasoning its digital marketing with a dash of Bollywood humor, MasterChow has not only boosted sales but also cooked up a recipe for memorable brand engagement in the digital space.
Sharing his insights on the campaign, Vidur Kataria, The Founder of MasterChow said, “In this competitive food industry, we strive to differentiate ourselves through our cuisine and how we connect with our customers. The ‘Ba-Chow’ campaign is our way of adding a dash of joy to their shopping experience. The name adds a playful twist on the Hindi word “Bachao,” meaning “save,” that perfectly aligns with the discounts being offered. The clever wordplay, along with the campaign’s engaging visuals and promotional deals, creates a well-rounded marketing approach. We believe that by making saving money feel like a fun activity, we are bringing a flavor-packed Asian culinary bliss to our customers that goes beyond their dinner table.”
MasterChow’s “Ba-Chow” sale is more than just discounts—it’s a full-on fusion feast for the senses! Now live across the brand’s website, as well as platforms like Blinkit, Swiggy Instamart, Zepto, BigBasket, and Amazon India, this exciting promotion invites food lovers to indulge in authentic Asian flavors. Running from September 4th to September 10th, the “Ba-Chow” digital campaign offers a week-long opportunity for food enthusiasts to enjoy unbeatable deals, so Aao, Khaao, and Ba-Chow before the sale ends!
Instagram Campaign Link: https://www.instagram.com/reel/C_dm5Bjo9dE/?igsh=MXRwbWFvMGNnbnUweQ
