18th September 2024, India-wide release: Celebrating its one-year anniversary in the skincare industry, HYPHEN, co-founded by Celebrity Entrepreneur Kriti Sanon and Pep Brands, introduces its latest offering – the Matte Max Velvet Touch Sunscreen SPF 70+ PA++++. Known for delivering high-performance skincare solutions that merge the power of nature with the potency of science, HYPHEN’s newest product is set to revolutionise sun protection by offering superior SPF protection in a velvety matte formula.
Most sunscreens leave the skin feeling greasy, heavy or oily, often leaving a white cast. For those who don’t like wearing heavy sunscreens, finding the right product can be a challenge. Enter mattifying sunscreens that not only provide sun protection but also balances the oil production. As a concern-oriented brand, HYPHEN recognised the need to offer such a product to its consumers and introduced its latest innovation: the Matte Max Velvet Touch Sunscreen SPF 70+ PA++++ for all skin types.
The breakthrough sunscreen sets new standards with its lightweight, velvety matte finish that does not dry out the skin. Formulated with a powerful blend of natural and scientific ingredients for greater efficacy, it has a high SPF rating for protection against harmful sun and blue light rays. It is infused with advanced New Age UV Filters like Tinosorb S and Uvinul® A Plus, which provide broad-spectrum UVA and UVB protection. The latter also combats free radicals and skin damage while preventing premature ageing.
Additionally, the formula is enriched with Vitamin E, a powerful antioxidant. It also features Meadowfoam Oil, known for its unique velvety texture that doesn’t leave behind a greasy residue and helps balance skin’s natural oil production. Additionally, Brown Algae offers soothing moisturisation and ant-photo-ageing benefits, reducing the effects of repeated sun exposure on the skin. This lightweight sunscreen is water and sweat-resistant, ideal for those who work out, like going for a run or a swim, or even the beach but don’t like to see white sweat coming off.
However, it’s more than just a regular matte sunblock – it doubles as a make-up primer, creating a smooth base for flawless application and making it an essential addition to any skincare routine.
Link to the YouTube video: https://youtu.be/cNhoMIJacT8?
Talking about the launch, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, expressed her excitement: “Sunscreen is a vital part of any skincare routine. But if you’re someone like me who doesn’t like the feeling of heavy sunscreen on your skin, then the Matte Max Velvet Touch Sunscreen is perfect for you. Its texture is so velvety smooth that when my team first sent the product to try, I had actually asked them if it was a primer. The vision was to create something completely different—a sunscreen that’s the perfect balance between powerful sun protection, skin nourishment and make-up prep. I’m happy to share this newest product, and I cannot wait for you all to try it!”
HYPHEN has rapidly established itself as a go-to brand for modern skincare solutions by delivering innovative and effective product ranges that address the specific concerns and needs of its consumers. With the launch of the Matte Max Velvet Touch Sunscreen, the brand continues to elevate skincare experiences. The newest sunscreen is now available for purchase on HYPHEN’s official website and major e-commerce platforms, including Nykaa, Amazon, and Flipkart.
