Mattel Inc.’s Barbie® brand celebrates its 65th anniversary by announcing Harmanpreet Kaur as a Barbie role model with an aim to inspire young girls in India to dream big and pursue their limitless possibilities
26th September, Barbie, Mattel, India: Since the brand’s inception in 1959, Barbie has been nothing short of inspirational. What began as a fashion doll to empower young girls introduced by Ruth Handler, a visionary mother, has today grown into an internationally recognized cultural icon with a 65-year legacy. In commemoration, Mattel India is proud to debut its ‘You Can Be Anything’ film featuring Harmanpreet Kaur, the India Women’s National Cricket Team Captain.
Barbie continues to resonate with fans and has inspired three generations and with 250 careers and counting, Barbie continues to inspire limitless potential in every girl. Barbie aims to remind kids everywhere that they can be anything from princess to president, astronaut to zoologist – encouraging young kids to dream big and believe in their limitless possibilities.
All year long in celebration of the brand’s 65th anniversary, Barbie is putting a spotlight on inspiring stories shaping the future. With the belief that “You Can Be Anything,” the brand is proud to welcome Harmanpreet Kaur, Captain of the India Women’s National Cricket Team, as a role model. Harmanpreet joins a distinguished community of Barbie role models, who inspire a vision of possibility and achievement across diverse fields, championing the need for positive influences by emphasizing that “you can be what you can see.”
Harmanpreet Kaur is a transformative figure in the Indian women’s cricket team. Her dynamic playing style, exceptional leadership, and remarkable consistency, especially in World Cups, have elevated the profile of women’s cricket in India and significantly contributed to the sport’s growing global popularity. By amplifying the stories of trailblazers and championing the momentum surrounding women in sports, Barbie hopes that young girls can be inspired to stay in sports and pursue their passions.
“The brand purpose of Barbie is to inspire the limitless potential in every child. When a child plays with Barbie, they play out their dreams and imagine they can be anything. This in turn puts the brand in a powerful place to be able to empower children to unlock a variety of possibilities for the future. In line with this purpose, we are thrilled to partner with Harmanpreet Kaur. This partnership allows us to continue to shine a light on inspirational women doing amazing things, thereby empowering the next generation!”, says Aditi Ravichandar, Head of Marketing, Mattel India.
As part of this partnership, Barbie proudly presents the ‘You Can Be Anything’ film featuring Harmanpreet Kaur alongside five young Barbie fans. These children were selected through our nationwide Barbie You Can Be Anything Tour held exclusively at Hamleys. This initiative encouraged kids to showcase their talents and explore various careers, directly engaging them in the spirit of the campaign.
“It’s an honor to collaborate with Barbie and serve as a role model for young girls across India. Like the support I received from my father, I believe in nurturing young minds with positive influences like Barbie, empowering them to believe in their dreams without limits. Together, we aspire to motivate and uplift the next generation to realize their fullest potential”, says Harmanpreet Kaur.
Catch this campaign film on the link.
