Delhi, 24th September 2024 – Universal Success Restaurants, a dynamic sub-vertical of Universal Success Enterprises Limited (USEL), proudly announces its bold global expansion plan with a Master Franchisee agreement to open 75 new TGI Fridays restaurants across South Asia and Southeast Asia by 2030. This landmark deal marks a historic milestone for TGI Fridays, renowned as the world’s first casual bar and grill, setting the global standard for relaxed dining. The new locations will be strategically situated in Malls, Highstreet, Corporate Parks, and premier hotels in major metropolitan areas, bringing TGI Fridays’ iconic experience to a broader audience.
Universal Success Restaurants is set to make an impact with its entry into key cities, targeting 75 TGI Fridays outlets across the region. The rollout includes a substantial footprint in India with over 50 outlets, plus Bangladesh, Nepal, Sri Lanka, Indonesia, Singapore, Vietnam, and Thailand.
In India, Universal Success Restaurants has formed a strategic alliance with Feastary Hospitality, securing master franchising rights for North India. This partnership will introduce TGI Fridays to major cities including Delhi NCR, Uttar Pradesh, Haryana, J&K, Uttarakhand, Rajasthan, Punjab, Chandigarh, and Himachal Pradesh, with over 15 franchises planned.
Suman Dutta, CEO & Additional Director of Universal Success Restaurants, emphasized the vision for the expansion: “We’re set to revolutionize dining across South Asia and Southeast Asia with TGI Fridays. We aim to redefine dining by creating destinations that are both familiar and innovative—where guests can enjoy great food and a vibrant atmosphere. Our partnership with Feastary Hospitality is crucial to bringing this vision to North India. “
To support this ambitious expansion, Universal Success Restaurants has partnered with top supply chain and logistics experts to ensure smooth operations across India. Their extensive network will facilitate the efficient delivery of raw materials and operational support for the new TGI Fridays locations.
As per Mr Dutta, “We are excited about exploring additional partnerships across South Asia & South East Asia India to ensure TGI Fridays delivers a truly meaningful experience in every region.” Looking ahead, Universal Success
Restaurants is also eyeing opportunities in Tier 2 cities to further extend TGI Fridays’ reach and bring its iconic dining experience to even more regions.
As the world’s first casual bar and grill, TGI Fridays is said to be the birthplace of fun, freedom, and celebration, bringing people together to socialize and experience “That Fridays Feeling™” a sense of celebrating the fun in everyday moments, big and small.
For over 50 years, Fridays have been lifting spirits around the world with nearly 550 restaurants in 44 countries, serving high-quality, classic American food and iconic drinks backed by authentic and genuine service.
Universal Success Restaurants ( USR ) is the Hospitality arm of Universal Success Enterprises Limited (USEL), a Singapore headquartered diversified company operating in the sectors of Mega Township Development, Data Centers, Logistics Parks, and Renewable Energy in South and South East Asia.
