Mumbai, October 1, 2024: Mankind Pharma, a reputed global pharmaceutical firm, executed a Business Transfer Agreement (BTA) to transfer its Over-the-Counter (OTC) business undertaking to its wholly owned subsidiary, Mankind Consumer Products Private Limited (MCPPL), on a slump sale basis. In Q1 FY25, the OTC business reported revenues of ₹206 crores, with an EBITDA margin of 19.5%. For FY24, it achieved a total revenue of ₹706 crores, maintaining a healthy EBITDA margin of 19.9%. This strategic realignment is part of Mankind Pharma’s broader strategy to enhance its focus on the consumer business, which currently contributes 7% to the company’s overall revenue. Mankind Pharma’s consumer products portfolio includes several trusted brands Manforce, HealthOK, Prega News, AcneStar, Unwanted and Gas-O-Fast across categories such as wellness, hygiene, and personal care products.
By subsidiarization of the OTC business into a wholly owned subsidiary, Mankind Pharma aims to better capitalize on the potential of this business segment, recognizing its unique business needs. This dedicated focus will enable in attracting the of specialized talent, tailored strategies around consumer needs and differentiated distribution channels. This move will allow the OTC business to thrive independently and will drive it to higher growth levels.
The transfer of the OTC business, will be undertaken as a going concern, meaning the business will continue to operate without interruption. As part of the slump sale, the transaction has been completed for a lump sum consideration.
About this announcement, Mr. Rajeev Juneja, Vice-Chairman & Managing Director of Mankind Pharma Ltd, said, “This decision has been made because the consumer business was previously managed with a concoction of pharmaceutical and consumer-focused strategies, which we believe can be better streamlined with a more tailored approach. We aim to differentiate the consumer business, with select leadership, specialized talent, and dedicated resources to help it thrive.”
He further added,” The consumer business is very close to our heart, and it currently contributes 7% to our overall business. Our ambition is to elevate this contribution to 15% in the long run. This requires a distinct business, where core stockists, major distributors, and specialized networks play a pivotal role, and we are committed to improving and building on those resources. By sharpening our focus on the consumer segment, we aim to strengthen brand recall and ensure our consumer brands resonate more effectively with our audience. This strategy is designed to accelerate growth in the consumer health space while improving operational efficiency across both pharmaceutical and consumer divisions.”
Aligned with its consumer-first approach, Mankind Pharma aims to drive innovation in healthcare by introducing products that cater to evolving consumer needs. Notable launches include Rapid News focusing on health concerns including Dengue, UTI, Menopause and Ova News, with a particular focus on DIY diagnostic tests and advancing the women’s health agenda. Additionally, Manforce Epic ThinX, a flagship male condom, is designed to empower women to take charge of their sexual health by choosing a condom that is free from harsh chemicals and is vegan, ensuring it does not cause harm to women in any way, further underscoring Mankind Pharma’s commitment to providing tailored solutions that address the diverse health needs of consumers.
Through this strategic move, Mankind Pharma is poised to deliver high-quality, accessible healthcare products to its consumers with an aim to strengthen its strategic focus on consumer business. This transition reflects Mankind Pharma’s commitment to leveraging growth opportunities within the OTC business through its wholly owned subsidiary, thereby enhancing operational efficiency and strengthening its position in the healthcare industry.
