New Delhi, 03 October 2024 — Food isn’t just about eating, it’s about exploring, experiencing, and enjoying every bite. And the best place to do that is where a favorite dish originates from. Digital travel platform Agoda has unveiled the top destinations in Asia that travelers visit specifically for a culinary trip, and it’s South Korea that takes the crown for foodies on the move.
No less than 64% of travelers to South Korea shared with Agoda that South Korea’s culinary delights are their main reason for traveling. The land of kimchi, Korean barbecue, and fried chicken is followed closely by Taiwan (62%), with Thailand (55%), Japan (52%, and Malaysia (49%) completing the top five. The study surveyed over 4,000 Agoda users after they completed bookings to destinations in various markets.
Mr. Krishna Rathi, Senior Country Director India Subcontinent and MEA at Agoda said, “Food is more than just sustenance; it’s a cultural experience. Some travelers are so passionate about food that they book a restaurant abroad even before securing their flights. Our survey data clearly shows that travelers are seeking out destinations where they can immerse themselves in local cuisines and traditions rather than just sightseeing. Agoda is proud to offer great value deals to visit these foodie heavens, so that there’s more left to spend on the tastiest local dishes.”
