New Delhi, 4th October 2024: Pizza Hut, India’s most loved and trusted pizza brand, is pulling a never before stunt, with its new promotional campaign for Momo Mia pizza, which is India’s first pizza topped with juicy momos. While Momo Mia pizza brings together two of the most loved food items, it is also one of the most disruptive and unconventional looking products to have launched in recent times. This makes Momo Mia pizza seem utterly tempting to some, while bewildering others. Pizza Hut has cleverly played on this insight, inviting customers to troll the looks of Momo Mia pizza all they want, but definitely give it a try, as the droolworthy taste of Momo Mia pizza will put any argument to rest.
As part of the campaign, Pizza Hut has launched a humorous TV film that sportingly pokes fun at Momo Mia pizza, showing how looks can be deceiving, and one should not be too quick to pass judgments, as the proof of the pie is in eating it. In the film, the protagonist cheekily compares the appearance of the Momo Mia pizza to six sumo wrestlers sitting around a table. In a playful twist, six sumo wrestlers then appear at the next table and give the pizza a try. After tasting it, they wholeheartedly approve and encourage the kids with a light-hearted message: ‘Troll karo, but try karo.’ The film concludes with everyone realizing just how delicious the Momo Mia pizza truly is.
Commenting on the campaign, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Momo Mia pizza is truly a disruptive product which was a huge hit with consumers and infact went viral on the internet when we earlier introduced it for a limited period. Taking the troll route is certainly a very bold decision for us but we wanted an approach that captured candid customer reactions in a humorous way and yet gives the core message that Momo Mia pizza is worth trying and drooling over. We are confident of the product’s taste and certain that this campaign will fuel not just massive chatter, but also high product trials.”
The campaign has been conceptualised and shot by CreativeLand Asia and will be promoted through digital films in major Indian languages. The campaign is supported by an expansive 360-degree marketing strategy, backed by robust PR and influencer partnerships, as well as out-of-home advertising and in-store branding.
Momo Mia pizza is an exotic combination of Pizza Hut’s signature, cheesy pan pizza topped with spicy schezwan sauce and juicy street-style momo in its crust. Its vegetarian variant features capsicum, onion, and sweet corn, encircled by vegetable momo, while the non-vegetarian version features schezwan chicken meatballs, capsicum, and onion, surrounded by succulent chicken momo.
Momo Mia pizza is available at all 890+ Pizza Hut restaurants across India for dine-in, delivery, and takeaway. The brand is offering exciting value deals and combos such as ‘Momo Mia pizza Meal for 1 starting at INR 299, which includes one Momo Mia Veg or Non-Veg pizza, along with one Pepsi PET bottle.
