With slogans such as “Life Mat Jhelo, Bas Niklo!” the campaign uses humour as a stress buster, motivating busy office-goers to swap their daily grind for a much-deserving holiday. The campaign runs in tandem with Cleartrip’s broader Big Billion Days promotion, highlighting irresistible deals on flights, including international destinations.
Cleartrip’s collaboration with Youngun for the OOH campaign adds a fun, relatable edge to its original message, connecting emotionally with its audience while emphasising the value of taking a break. The campaign serves as a timely reminder to corporate professionals to step away from the stress of work and indulge in much-needed vacations, thanks to Cleartrip’s travel offers.
Saksham Jadon, Founder and CEO of Youngun, shared, “With this campaign, we wanted to create something that instantly resonates with the corporate crowd and frustrations of everyday office-goers. These ads are meant to be both eye-opening and entertaining, encouraging people to take a break from their stressful routines and make the most of Cleartrip’s exciting offers during the festive season.”
Tapping into the everyday realities of corporate life, we wanted to bring a humorous twist to Cleartrip’s Big Billion Days campaign. Partnering with Youngun, we created a series of ads that resonate with our audience in a lighthearted yet impactful way. By highlighting the value of taking a well-deserved break, our OOH campaign aims to connect emotionally and remind busy professionals that there’s always a perfect getaway waiting for them with Cleartrip,” said Tavleen Bhatia, CMO, Cleartrip.
With prime placement at a high-traffic hub like DLF Cyber City, the campaign promises to leave an indelible impression on its target audience — bringing humour and wanderlust into the corporate world – one billboard at a time.
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About Youngun:
Youngun is a creative agency that specializes in tailoring campaigns that become a cultural moment/conversation point for the internet. Their work lives at the intersection of branding, content, PR, memes, moment marketing, pop-culture creation, and brand relevance.
They started nearly 4 years back with a philosophy of ‘make memes, not ads’ which was meant to bring in a new perspective in the advertising industry to crack ideas in a manner that are interesting enough to fly like a meme on the internet! The core of this approach was to make advertising user-first!
Youngun is the brain behind many viral campaigns, like the recent Makemytrip’s ‘Bigg Boss chahte hai’ campaign ‘social media influencer looking for a groom’ matrimonial ad by minitv and making Ravi Shastri do drunk Tweets before launching their CRED Ad to Coming with the Nahi. Milega’ 360-degree campaign thought for Zepto, etc.
