~Spread across 2,000 square feet, the store features over 1,800 unique design pieces~
Bengaluru, 9th October, 2024: As the festive season begins, Mia by Tanishq, India’s trendiest fine jewellery brand, proudly unveils its first flagship store in India. Nestled in the high-street shopping area of Bangalore at Indiranagar, this new store sets the stage for a truly elevated shopping experience. The store located at 100 Feet Rd, Kodihalli, Indiranagar, Bengaluru, was inaugurated by Ms. Shyamala Ramanan, Business Head, Mia by Tanishq accompanied by Mr. Rajiv C Menon, National Sales and Retail Head – Mia by Tanishq. The launch of the 2000 sq.ft. store is a part of the brand’s strategic expansion plan to increase its retail presence in the southern market while providing an unparallelled customer experience.
The latest store offers a wide range of jewellery embodies Mia’s signature design language, showcasing a rich narrative of craftsmanship across over 1,800 exquisite pieces. In addition to the vibrant colors and architecture standard to Mia store, the Indiranagar flagship store features an array of highlights designed to offer elevated experiences and memories for their shoppers. One of the experience zones is the Gift Wrapping Nook, where customers can make their gifts truly special with customizable wrapping options. Shoppers can also take advantage of the Engraving station to add a personal touch to any jewellery. The Mia Kids Zone is sure to engage the little ones while you explore Mia’s stunning collections. For those looking to relax and unwind, the inviting Mia Moments Café offers a cozy space, further enriching the overall shopping experience.
The Silver lining of the store is a display of special Mia silver curations. Adding to its comprehensive offerings is an Old Gold Jewellery Purity Check facility with cutting edge Karatmeters and convenient parking space, ensuring a seamless and premium shopping experience for customers. Mia also has an inaugural discount of up to 20% off on Mia products and the offer is valid till 31st October 2024.
Commenting on the store openings, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, said, “At Mia, customers are always at the heart of our journey, and this Mia’s first flagship store in Indiranagar is a testament to that commitment. Designed to offer an experience that goes beyond jewellery shopping, this store invites customers to explore a world where every piece tells a personal story, and every visit feels like a celebration. With unique services like personalized engravings and a curated selection of exclusive designs, Mia ensures that every customer can make their purchase truly their own.
As the festive season brings with it moments of joy and togetherness, Mia is excited to present exclusive offers and exciting collections that blends elegance with nostalgia, offering jewellery that resonates with individual style and personality. For Mia, Bangalore is not just close to home but is also a key market in our retail expansion strategy, as the city’s retail landscape is rapidly evolving. The vibrant and diverse community here inspires us, and this flagship store is our way of connecting with customers on a deeper level, providing an inviting space where they can find pieces that resonate with their eclectic tastes.”
The store houses a wide selection of contemporary 14kt and 18kt jewellery designs. It features the new launched Diwali collection ‘Mia Disco’ inspired by the iconic 70s disco era. The collection includes wide range of earrings, hoops, bracelet, neckpieces, drawing inspiration from the designs and motifs of disco light, strobe lights and zig zag patterns. Mia’s disco-inspired collection is a striking blend of retro charm and modern chic, designed to add a radiant allure to every festive occasion.
Shoppers can look forward to exclusive festive designs that capture the essence of artisanal craftsmanship, while adding a stylish touch, making this an ideal destination to find the perfect festive jewellery. The wide assortment of earrings, studs, finger rings, bracelets, modular bangles and pendants, neckwear and Mangalsutras at the store caters to diversified consumer preferences of Bangalore. The store also features the exquisite ‘Lovestruck’ collection crafted in finest natural diamond, perfect for celebrating special moments and the ‘Evil Eye’ collection is all about keeping your energy in check while flexing cosmic style. The store has something special for every Bangalorean.
