October 2024: The Estée Lauder Companies (“ELC”) New Incubation Ventures (“NIV”) and NYKAA are pleased to announce the finalists for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer, NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The 2024 program builds on the success of previous years with the theme of Supercharged Futures.
This year, the program saw over 660 applicants, double the amount from when the program launched in 2022. Applicants are from over 50 cities representing all beauty categories. From these applicants, NIV and NYKAA executives selected 12 finalists in the three categories of GROW (in-market), IMAGINE (pre-launch), and CREATE (storytellers). This year’s applicants were highly focused on breakthrough innovation via product technology and platforms, patented systems as well as identifying new market segments and consumer segments.
“BEAUTY&YOU India continues to reflect our deep commitment to nurturing and empowering India’s most promising beauty entrepreneurs,” said Shana Randhava, Senior Vice President, New Incubation Ventures, The Estée Lauder Companies. “As one of the world’s most dynamic and rapidly expanding beauty markets, India holds a vital position in the global landscape. India’s potential is immense, and this program underscores our belief in the creativity and entrepreneurial spirit driving its beauty sector. Each edition of BEAUTY&YOU India has demonstrated remarkable progress, and the 2024 program builds on this momentum. We are excited to further elevate the India beauty story and support the next generation of beauty innovators who will shape the future of this industry.”
