New Delhi, Oct 10, September 2024: As India’s digital landscape continues to evolve, the nation is embracing a wide spectrum of individuality and diverse tastes in entertainment. In response to this growing demand for unique, snackable, and relatable content, Spinny, India’s pioneering full-stack used car retail platform, has recently announced its sponsorship of the Delhi edition of India’s Got Latent, a bold new project conceptualized and hosted by renowned dark comedian, Samay Raina.
Known for his sharp wit and controversial yet relatable humor, Samay Raina has carved a niche for himself in the comedy scene, resonating with India’s younger generation who crave content that mirrors their lived experiences.
India’s Got Latent, which debuted in 2024, is Samay’s effort to bring something fun and uncomplicated to the table. Inspired by Kill Tony, this idea turned into a full-fledged “latent” or talent show, with some quirks added by the ‘Supreme Leader’ Samay himself. It captured the imagination of audiences nationwide with its fresh approach to talent discovery and reality television. Using the self-awareness of contestants to decide the show’s winner makes it even more light-hearted and fun to participate in and watch. Seeing how far Samay will serve people a good time, Spinny decided to make the show’s first episode in Delhi memorable by rewarding the winner with a Spinny Assured car so that they could go far and beyond!
Hosted by Samay and accompanied by Balraj, Ravi Gupta, Rahagir, Saurabh Pandey, and the wild audience of Delhi, we all were treated with a lot of participants showcasing their latent, from Spanish songs to karate kid, to theater, to rapper buddies, everyone had a blast.
Adding to the fun were two winners, who then went into a tiebreaker in probably the one of most expensive games of rock, paper, and scissors, living up to the show’s unwritten script, because life is unfair.
Speaking about the sponsorship, Aniket Dhawan, Head of Social Media, Spinny mentioned, “We congratulate Parneet Singh for winning the Delhi edition and driving home a Spinny Assured Grand i10. Have personally been a fan of Samay and with the gaining popularity of India’s Got Latent, we had a chat with him, and on the first call itself, we just went ahead”.
Sharing his experience about the show and the collaboration, Samay Raina said, “We started this show for the people ‘jinme chul hai’ to do something, even if they are scared, underconfident, or just those who wanted a reality check. This show is by, to, and for the people who don’t want to take things seriously and just want to have fun — ‘unhe bas maze karne hai’. In the beginning, we didn’t know how this would turn out, but with Spinny coming on board for this Delhi episode, it looks like ‘badhiya chal raha hai’. The show has definitely ‘come far’….haha.”
