New Delhi, 11 October 2024: Airtel Payments Bank is back with its festive campaign, ‘Celebrate Dil Khol Kar’. The campaign is aimed at inviting customers to embrace the festive joy and encouraging them to enjoy festivals with safe and convenient digital transactions.
As the festive season rings in with Navratri and Durga Puja and will extend into Diwali, and Bhai Dooj, Airtel Payments Bank is using this time to enhance customer experiences with engaging and relevant content. The ‘Dil Khol Kar’ campaign highlights the safety and ease of using Airtel Payments Bank for digital payments, enabling customers to enjoy the celebrations without worrying about carrying cash while shopping.
This campaign will feature across multiple platforms. On social media (Facebook, Instagram, Twitter, YouTube), the Bank will release a series of short lifestyle videos wherein influencers will create content around how to shop and make payments securely with Airtel Payments Bank while celebrating festivities, including pandal hopping and shopping in cities like Delhi, Mumbai, and Bengaluru. The Bank has engaged with influencers including Niki Mehra, Reba John, Tina Dutta and others.
In addition to its online presence, Airtel Payments Bank will actively engage with communities by setting up branded booths at key banking points and puja pandals across 21 states. The campaign will include branding at high-traffic locations such as the Bombay Durga Bari Samiti in Mumbai, Kali Bari in Chandigarh, CR Park in Delhi, and major Garba and Durga Puja events in cities like Bengaluru, Lucknow, Indore, and Jaipur. The bank will also be a part of iconic festivals such as Kullu Dussehra, Chhath Puja in Bihar, Mysuru Dasara, and the Hornbill Festival in Nagaland.
Shilpi Kapoor, Chief Marketing Officer of Airtel Payments Bank said, “This festive season, we want our customers to celebrate with their hearts full and worry free, and we believe that our campaign ‘Dil Khol Kar’ perfectly embodies this spirit. By highlighting the ease and security of digital banking, we aim to empower our customers to fully immerse themselves in the joy of the season without any financial concerns.”
With the campaign running until Bhai Dooj, Airtel Payments Bank aims to encourage millions of customers to confidently rely on its secure digital services for all their festive shopping and payments, allowing them to celebrate ‘Dil Khol Kar.’
