Mumbai, October 15, 2024: To create a better everyday life for the many people, IKEA India has released the second season of its popular series, My Happy Space, in association with Monk Entertainment and Next Narrative. Indian homes are vibrant and full of life and this season will continue to celebrate the lively nature of Indian homes where people are always seeking small makeovers that add more character and functionality to their living spaces.
The first season was immensely successful, achieving over 14 million cumulative views, reaching 80% of the target audience, and garnering over 252K engagements by using a multilingual format and diverse focus to broaden its reach and resonance. Building on the success of Season 1, this new season aims to inspire Indian households by showcasing how every corner can be beautifully transformed to enhance space without sacrificing the wallet. It delves deeper into how every Indian home can do more with less space, demonstrating how thoughtful design can unlock the full potential of any living space.
Conceptualised by Monk Entertainment and Next Narrative, and co-produced with Monk Entertainment and SOL Production, this four-part series showcases collaborations with influential creators from diverse backgrounds across India. The first episode, airing today, features a studio makeover by Chef Sanjyot from Your Food Lab, followed by episodes with South Indian actress Vithika Sheru, comedian Raghu Gowda, and actress Meghana Raj.
Anna Ohlin, Country Marketing Manager, IKEA India, said, “We are delighted to partner again for the second edition of My Happy Space. This format has proven to be effective, enabling us to connect with a broader audience across diverse geographies, cultures, and passion points. We are committed to investing in creative concepts and intellectual properties that will help integrate IKEA seamlessly into Indian homes. This season’s message is simple: ‘More is possible in every home with IKEA.’ We believe that Indians have a special talent for maximising their spaces, and we want to empower them to make the most of their homes.”
Mohit Jagtiani, Founder and CEO of Next Narrative, said, “We are thrilled to bring back IKEA My Happy Space for a second season this year. The hyperlocal collaboration with creators, combined with a multilingual approach, allows us to showcase the incredible range of possibilities that IKEA offers to diverse audiences. Last year’s campaign received an astounding response, and we’re excited to build on that success, delivering even greater results this time around.”
Viraj Sheth, co-founder and CEO of Monk Entertainment said “Bringing Season 2 of My Happy Space to life with IKEA has been an incredibly rewarding experience. This season goes beyond simple makeovers, we’re helping people unlock the full potential of their homes. IKEA’s dedication to innovative, functional design allows us to demonstrate how even the smallest changes can create a significant impact. We’re excited to see how this series will continue to inspire Indian households to reimagine and elevate their living spaces.”
The series starts today, with episodes airing every week on Friday on the influencers’ YouTube channels. You can watch the first episode featuring Chef Sanjyot here: https://www.youtube.com/watch?v=0Cy-J6Flo5g&t=290s
Sharing his overall experience with the collaboration, Chef Sanjyot Keer said, “Transforming my creative studio with IKEA on ‘My Happy Space’ Season 2 was a game-changer. IKEA’s thoughtful design approach didn’t just revamp my workspace; it elevated the entire environment, making it a place where creativity can truly flourish. Every corner now reflects my culinary passion, proving that with IKEA’s reliable process, more is possible in any space. Sharing this journey on YouTube has been incredible, allowing viewers to see how a well-designed space can truly upgrade your lifestyle. IKEA delivered that beautifully.
