MUMBAI, [17th October 2024]: Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the social media mandate for Home Centre, India’s most preferred destination for home-makers to create their dream homes. This significant win comes after a competitive multi-agency pitch and will be serviced by the agency’s Bengaluru office.
With 95 stores in India, Home Centre is a pioneer in the country’s organized home sector and offers an extensive range of furniture, home furnishings, home accessories, bed and bath products, and kitchenware at affordable prices. Interactive Avenues will spearhead the brand’s social media strategy, focusing on innovative and clutter-breaking content that drives engagement and growth. The agency will leverage strong influencer partnerships, deep platform expertise, and robust community building strategies to elevate brand love and drive impact.
Commenting on the partnership, Shikha S Mazumdar, Head of Marketing & VM, Home Centre India, said, “Social media plays a pivotal role in today’s digital-first world, and we are excited to leverage Interactive Avenues’ proven expertise in this field for amplifying our brand’s visibility and building deeper connections with consumers.”
Sindhu Janardhan, Senior Creative Director, Interactive Avenues, said, “We are delighted to join forces with Home Centre, a brand synonymous with stylish and premium home collections. We will leverage our digital and creative expertise to craft authentic, human-centric content that enhances brand equity and increases purchase consideration.”
