With this new program, SOCIAL introduces a new way to reward and connect with millions of customers
India, 17 October 2024: SOCIAL, India’s favorite neighborhood café, is proud to announce the launch of The SOCIAL Club, a new loyalty program that’s set to change the way our customers enjoy their time at SOCIAL. Designed to offer more than just rewards, the SOCIAL Club makes every visit special, with benefits that start right from guests’ very first transaction. This new initiative celebrates the brand’s 10-year journey and serves as a heartfelt thank you to all its guests for being a part of the brand’s story.
Launching nationwide across 55 pin codes, the SOCIAL Club guarantees a consistent and exceptional experience at every SOCIAL location, offering the same exciting perks and benefits to all guests.
What is The SOCIAL Club:
Implemented in partnership with Xeno, the new SOCIAL Club program automatically enrols every guest, providing tailored rewards based on their spending. Guests will be placed into one of four tiers—Insider, VIP, VVIP, or All Access—based on their spending, and will enjoy a range of rewards including discounts, priority seating, exclusive event access, and complimentary bottles on special occasions.
The benefits also include:
-
- Instant Rewards: Earn rewards from your very first transaction at any SOCIAL outlet, with no waiting time
- Flat Discounts: Enjoy discounts on bills across all Tiers
- Rewards for Visits and Spending: Members will earn rewards based on the number of visits made and the amount spent at SOCIAL
- Special Birthday Treats: Members can celebrate their birthdays with complimentary premium alcohol bottles on the house!
- Free Access to Events: Our top two-tier guests will get free access to community and programming events across all SOCIAL locations in India
- Physical Card for All Access Tier: Our top-tier members receive an exclusive card that unlocks priority reservations, invites for special menu launches, and unique experiences
10 years of building loyalty:
For the past decade, SOCIAL has been more than just a café—it has sparked a cultural shift, creating spaces where work, play, and community blend seamlessly across India. Last year, over 35% of our loyal customers were repeat patrons, both for dine-in experiences and events, reflecting the deep connection our guests have with SOCIAL. With the launch of the SOCIAL Club, we’re celebrating this decade-long journey by rewarding the loyalty of our guests who have made SOCIAL their go-to destination. This program is a tribute to the vibrant community we’ve built together, offering exclusive perks, memorable experiences, and a shared sense of belonging that continues to define the SOCIAL experience.
“Over the past decade, SOCIAL has become more than just a place to eat or drink; it’s where people come to connect, celebrate, and feel at home in every neighborhood we serve,” says Riyaaz Amlani, Founder and Managing Director of Impresario Entertainment and Hospitality Pvt Ltd. “With the launch of the SOCIAL Club, we’re taking that relationship to the next level. We know our guests love spending time at SOCIAL, so we’re making sure they get rewarded for it. This program will transform the way our guests interact with us, turning every visit into an opportunity for exclusive perks, personalized experiences, and deeper connections. It’s our way of saying thank you to the community that’s helped us grow, by making every moment at SOCIAL even more special.”
Xeno, an AI-powered customer engagement platform designed specifically for retailers, has partnered with SOCIAL to develop the SOCIAL Club. Leveraging AI and insights from the brand’s 10-year journey, Xeno has crafted a loyalty program that offers tailored experiences and rewards for guests like never before.
“We’re excited to join hands with SOCIAL to launch The SOCIAL Club, a loyalty program designed to elevate and set new standards for the dine-in experience across India. At Xeno, our goal is to craft personalized and engaging experiences for customers, and The SOCIAL Club goes beyond traditional rewards to redefine what loyalty means. We’re honored to support their rewards journey and can’t wait to see how it transforms the SOCIAL experience, making every customer feel truly valued with each visit.” said, Pranav Ahuja, CEO at Xeno.
