October’24: Mia by Tanishq, one of India’s leading fine jewellery brands, is turning back the clock to the iconic Disco era with its latest campaign, inspired by the dapper and glam vibe of the ‘70s and ‘80s. Mia has teamed up with the Queen of Bollywood’s Disco herself, Zeenat Aman, to bring this campaign to fruition. Her era-defining persona continues to resonate with today’s youth, making her the perfect muse of Mia’s campaign, which marries retro charm with contemporary elegance.
With her evergreen allure, Zeenat Aman grooves to her iconic soundtrack of ‘Aap Jaisa Koi’ which lends the campaign a lively, celebratory feel with a sheen of nostalgia. The campaign is a visually stunning revival of the Disco years, bringing back the bold self-expression and vibrant energy that defined the era. Infused with striking colors, dazzling lights, and a retro-modern aesthetic, it captures the essence of a time when fashion was all about making a statement. Zeenat Aman takes center stage, exuding timeless glamour and confidence as she shows off the dazzling jewellery pieces from the collection. Her styling aligns with the vivacious, expressive fashion of the Disco revolution, yet remains contemporary enough to appeal to modern sensibilities. In the film, she is seen adorning statement earrings, a strobe-light inspired necklace, and an eye-catching multi-diamond ring, capturing the shimmer, shine and glamour of the collection.
The campaign, conceptualized by Famous Innovations and facilitated by Collective Artists Network, amalgamates elements of timeless charm, glamour, and empowerment, with Zeenat Aman personifying the message that true style transcends time. The lighting, music, and visuals blend the essence of the Disco era with a fresh, modern energy that resonates with both her generation familiar with the era and today’s youth drawn to its iconic style.
The Disco Collection is a vibrant reimagining of the era’s glamour, designed for the modern woman who values both statement-making style and versatility. From earrings that sparkle in the spotlight to playful rings that can transition effortlessly from day to night, the collection channels the spirit of freedom, fun, and self-expression.
Speaking on the campaign, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, said, “We are thrilled and honored to collaborate with Zeenat Aman, an icon who epitomizes the fearless and unapologetic spirit of the Disco era. This partnership is a celebration of timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. Together with Zeenat we hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are.“
Mr. George Kovoor, Chief Creative Officer, South, Famous Innovations added, “Mia is bringing disco back with a collection that is inspired by the glitz and glamour of one of the most iconic eras of all time and what better way to launch the Disco Collection than with the queen of disco herself – Zeenat Aman. Zeenat and the Mia Disco Collection are a perfect match, and the magic is clear for everyone to see. This campaign brings back the memories of the 70s and proves that true glamour never goes out of style and that disco really has no age or era.”
