~The internationally acclaimed 3-in-1 beauty essential combines colour, care and UV protection for effortlessly radiant lips and cheeks ~
India, 16th October 2024: NIVEA, India’s Most Trusted Skin Care brand by TRA 2024, launches its globally acclaimed NIVEA Caring Beauty Lip & Cheek in the Indian market. This versatile beauty product delivers 24-hour moisture, SPF 30 UV protection, offering not just hydration but also buildable colour for lips and cheeks to incorporate in the daily makeup essentials for a complete and effortless beauty routine.
The NIVEA Caring Beauty Lip & Cheek tint is crafted for the modern Indian woman, combining colour and care in one convenient solution. Infused with Vitamin E and Organic Almond Oil, this product ensures a smooth, nourishing application while protecting the skin from harmful sun exposure. Launching in three colour variants – Red, Pink and Rose, the product ensures multifunctional benefits that are designed to seamlessly blend into any fast-paced beauty routine, providing long-lasting hydration and layering for mild to intense to colour as per preference.
Geetika Mehta, Managing Director of NIVEA India, shared, “We’re really excited to introduce one of our global bestsellers to India, perfectly aligning with the growing trend of skincare-infused makeup. Our 3-in-1 Cheek and Lip Care offers consumers an effortless way to enhance their beauty while nourishing their skin. We believe this product will resonate with those who seek both care and confidence with each application.”
Judith Moran Trujillo, Global Lab Manager Lip Care at Beiersdorf, added, “At NIVEA, innovation is driven by our commitment to meeting consumer needs with creative solutions. The NIVEA Caring Beauty Lip & Cheek 3-in-1 sticks embody this vision, delivering vibrant colours, 24-hour hydration and SPF 30 protection in one convenient product. It offers versatility for personalized looks, while deeply nourishing the skin. We’re confident this multi-functional product will be a game-changer in beauty care, and its global success speaks to its impact.”
Already an international favourite, this product is poised to become a must-have for Indian consumers seeking efficient, multifunctional beauty solutions.
