New Delhi, October 22, 2024: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly introduces the Philips Avent Connected Baby Monitor through an emotive TVC. The campaign film, featuring Indian actors and new parents Rubina Dilaik and Abhinav Shukla, serves as an extension of the globally launched #ShareTheCare initiative. This revolutionary monitor empowers parents with enhanced peace of mind, enabling real-time monitoring of their little ones from any location, at any time of day.
This campaign film is set to resonate with parents nationwide, delving into the very essence of motherhood. The film beautifully follows Rubina’s journey as a dedicated mother, gracefully navigating the intricate dance between her personal and maternal responsibilities. Highlighting the connection facilitated by the Philips Avent Connected Baby Monitor, the film underscores the monitor’s advanced features designed for new parents. With high-definition video streaming, night vision capabilities, real-time audio monitoring, and two-way communication, parents can monitor and speak to their baby from any location.
The TVC captures the universal journey of new motherhood, portraying the anxieties and the support system surrounding new parents. It opens with Rubina singing a lullaby to her baby. Her husband, Abhinav, enters and asks if the baby is sleeping. Rubina responds that the baby only sleeps when she sings. Abhinav reassures her, mentioning the Philips Avent Connected Baby Monitor, which ensures she can always be with their baby. The commercial then highlights the monitor’s features, including night vision and lullabies, blending modern technology with maternal care and emphasising the bond between mother and child
Commenting on the TVC, Vidyut Kaul, Head of Personal Health, Philips Growth Region, said, “The journey of parenthood is an extraordinary experience that comprises many ups and downs. Recognising that it takes a village to raise a child, Philips Avent is dedicated to offering solutions that provide comprehensive support for babies while empowering mothers to prioritise themselves. Our campaign film authentically depicts the daily experiences of many new mothers, showcasing tender moments of connection and the challenges they face. By highlighting real-life scenarios, we emphasise the importance of modern solutions in easing the parenting journey, making a positive impact on the holistic well-being of both mothers and their little ones.”
Speaking on the campaign film, Indian Actress – Rubina Dilaik, said, “As a mother, I have experienced the joy, the doubts, and the overwhelming sense of responsibility that comes with nurturing a little life. Being part of this campaign was truly touching as it beautifully mirrors the highs and lows of motherhood. And with the launch of Philips Avent Connected Baby Monitor, we’re not just monitoring our little ones; we’re nurturing a bond that’s unbreakable, even from afar.”
Commenting on the TVC, Indian Actor – Abhinav Shukla, said “As a new father, I understand the importance of being present for every precious moment. The Philips Avent Connected Baby Monitor allows us to stay connected with our baby, no matter where we are. It offers peace of mind by ensuring we never miss a beat in our child’s development. This technology not only reassures us but also strengthens our bond with our baby, knowing we can always be there to provide comfort and care, even from a distance.”.
The monitor offers cutting-edge features for seamless and secure monitoring. Utilising advanced 2.4GHz wireless technology, it ensures a stable connection with minimal interference. The monitor integrates effortlessly with a dedicated mobile app, providing remote access and customizable alerts. Features like VOX mode and sound sensitivity can be tailored to individual preferences. In addition, parents can create a soothing atmosphere with a selection of 15 calming lullabies. Emphasising safety, security, and environmental responsibility, the eco-friendly packaging containing one camera and adapter is made from 90% recycled paper.
