National, 22 October, 2024 – Himalaya Wellness, a trusted leader in health, beauty, and personal care, today unveiled its heartwarming new music video Zara Muskurade – a celebration of joy, kindness, and self-confidence, just in time for the festive season. Featuring the soulful voice of renowned Bollywood singer Monali Thakur and popular actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile day, which is celebrated annually on the first Friday of October. The occasion encourages people to spread positivity through simple gestures, like sharing a smile, and to “Do an act of kindness. Help one person smile.”
Zara Muskurade is a vibrant and uplifting song that serves as a reminder of the power of small acts of kindness. The music video celebrates the beauty of natural smiles and emphasizes the importance of self-care and confidence that comes from embracing natural beauty. Himalaya Wellness Strawberry Shine Lip Balm takes center stage by enhancing the natural beauty of a smile, providing 100% natural lip care to keep lips soft, nourished, and ready to spread joy. Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness with the world. With its 100% natural lip balm, Himalaya ensures that everyone can smile confidently, knowing their lips are well cared for, making every smile brighter and more beautiful.
“As we enter the festive season, it’s a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone’s day.” said Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness. “At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”
Monali Thakur, who lent her voice to the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project which radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”
This 360-degree music campaign was conceptualized by Hoopr Brand Solutions, in collaboration with the creative agency, Motivator.
“We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Meghna Mittal, Co-founder & CRO of Hoopr.
For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.
“Zara Muskurade” is now available on YouTube and garnering impressive traction.
