This collaboration will deepen Berrylush’s footprint into the Indian D2C landscape strengthening its position in the growing fashion industry
22 October 2024, India – Berrylush, a leading women’s western fashion brand, has announced a strategic partnership with GoKwik, a leading e-commerce enablement platform, to enhance its online presence and accelerate growth.
This partnership with GoKwik will help Berrylush double its order volume and revenue by 2025 by offering a superior shopping experience to its customers while expanding its D2C footprint across deeper Indian regions.
Alok Paul, Co-founder and COO of Berrylush, stated, “In India’s fast-evolving e-commerce landscape, ensuring a seamless customer experience and reducing RTOs are crucial for sustainable growth. With GoKwik’s innovative solutions, we are already witnessing positive shifts. In just 15 days, we have seen significant progress toward achieving our objectives, and we anticipate a substantial reduction in drop-offs and RTO rates. As e-commerce continues to grow, addressing RTOs will be essential for maintaining profitability and customer satisfaction.”
Berrylush has established itself as a leading player in the Omnichannel fashion industry, aiming to clock a INR 100 Cr revenue this fiscal year. It will utilise GoKwik’s 120Mn shopper network, the deepest in India to provide eCommerce shoppers with an enhanced experience across the checkout funnel and beyond. With its robust tech and data science-backed intelligence, Berrylush aims to boost COD GMV while reducing returns before delivery.
Chirag Taneja, Co-founder and CEO of GoKwik, added, “Berrylush, is a brand that has truly mastered the art of connecting with today’s fashion-conscious shoppers. They have been growing steadily and have ambitious plans for the next year. We look forward to supporting them in bringing those growth plans to fruition through our solutions. Excited to witness and enable their upward journey from here on!”
Following the successful launch of GoKwik’s solution on their website, Berrylush plans to integrate the system into their mobile app, further aiming to reduce drop-offs by 20% and RTOs by 50%. With GoKwik’s support, Berrylush anticipates a smooth transition and continued growth in the months ahead.
GoKwik houses over 10000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space. The company recently announced global expansion with the acquisition of Return Prime, a Shopify app to manage returns for eCommerce brands.
Berrylush, who has been bootstrapped till now, plans to raise funds to scale operations. It also plans to record a 7% EBITDA profit this fiscal year.
