New Delhi, 28th October 2024: Shalimar Paints, a pioneer in the Indian paint industry with over 120 years of legacy, has launched co-branded promotional videos as part of this festive season’s in-film promotions, celebrating the joy of home upgrades. This collaboration highlights premium products, Hero Emulsion and ZERO Damp Advance, showcased in blockbuster films like Vicky Vidya Ka Woh Wala Video, Singham Again, and Bhool Bhulaiyaa 3.
As families come together to celebrate special moments, Shalimar Paints encourages homeowners to embrace transformation with its exquisite product range. The Hero 5-in-1 Emulsion features vibrant colors, rich finish and washability, enabling homeowners not only to express their unique styles but also refresh their spaces and walls. Meanwhile, ZERO Damp Advance provides superior moisture protection, preventing dampness and fungal growth to keep walls both beautiful and structurally sound. Complementing these, Xtra Tough is engineered for lasting beauty and durability, offering a robust finish that withstands the rigors of everyday life and diverse weather conditions, ensuring your home remains stunning and resilient for years to come. The co-branded promotional videos effectively convey a powerful message of style and resilience, showcasing how these products can enhance homes. The co-branded promotional videos convey a powerful message of style and resilience, inspiring audiences to revamp their homes.
Our partnership with these blockbuster films reflects our commitment to delivering superior standards and innovation that enhance living spaces,” said Mr. Kuldip Raina, Director of Sales & Marketing at Shalimar Paints. “Our Hero 5-in-1 Emulsion provides a rich palette of colors with excellent coverage, whereas ZERO Damp Advance keeps walls pristine and vibrant over time, and Xtra Tough delivers a robust finish that withstands everyday wear and diverse weather conditions. This festive season, through these exciting partnerships, we invite you to discover our innovative range that promises to transform your spaces into havens of joy and warmth, capturing the true essence of home.”
As part of the Home Protect Waterproofing range, ZERO Damp Advance not only enhances the aesthetics of your walls but also helps keep surfaces up to 10° cooler. Backed by a 12-year performance warranty, it effectively addresses issues such as dampness, cracks, flaking, fungal growth, and efflorescence. This advanced formulation ensures your walls remain visually appealing, even in harsh conditions.
Additionally, HERO 5-in-1 Emulsion boasts exceptional features, including a wide array of vibrant color options, a high sheen finish, washability, stain resistance, Zero VOC content, and anti-viral properties. This combination guarantees durability, aesthetic appeal, and a health-conscious living environment. In a short time, the HERO range has become the top choice for consumers seeking high-quality, affordable paint solutions.
Xtra Tough is a premium emulsion using advanced pure acrylic technology with a silicone additive for superior durability. Designed to withstand extreme weather conditions, it maintains its appearance over time. Eco-friendly and free from harmful additives like lead and mercury, it offers a safe, long-lasting solution for both interiors and exteriors, prioritizing sustainability.
