Mumbai, 30th Oct, 2024 : GM Modular, India’s leading electrical solutions for modern living brand, unveils its touching new Diwali campaign “Pyaar Ki Roshni” (Light of Love), celebrating the unbreakable bonds of family and the spirit of resilience during India’s biggest festival of lights.
The emotionally resonant campaign follows the touching story of a father and his son, showcasing how GM Modular’s innovative products seamlessly integrate into the festive preparations, making Diwali celebrations more meaningful and convenient for Indian families.
The narrative unfolds through the heartwarming journey of a young boy temporarily wheelchair-bound due to a leg injury, and his devoted father’s determination to make this Diwali special. Their bond deepens as the son guides his father in creating traditional Rangoli, bringing alive the age-old customs of the festival. Throughout their preparations, GM Modulars’ premium products enhance their experience, from the stunning GM Zodion and Radion lights that transform their home to the reliable GM iron that ensures their festive attire is impeccable.
Commenting on the same, Jayanth Jain, CEO GM Modular said, “‘Pyaar Ki Roshni’ captures the true essence of Diwali . Through this campaign, we demonstrate how GM Modulars’ products not only brighten homes but also strengthen family bonds during festive celebrations. In today’s fast-paced world, we often forget that technology should bring families closer, not create distances. With this campaign, we’re showcasing how GM’s smart solutions enhance these precious moments of togetherness. Whether it’s our LED strip lights creating the perfect ambiance or our home features making celebrations effortless, every GM product is designed to add magic to these cherished family traditions.”
The campaign reaches its emotional peak as the son takes his first steps in their beautifully illuminated garden, a moment made magical with GM’s lighting solutions controlled by a single touch on their phone. This touching scene symbolises hope and new beginnings – themes deeply connected with Diwali celebrations. The entire family comes together in the warmth of their brilliantly lit home, exemplifying how GM Modular technology enhances the joy of festive traditions.
