October 23, 2024: Sports brand PUMA India has dropped a limited-edition collection for children this season called The Scribble Pack. This heartwarming collection is the outcome of a special art contest initiated by PUMA India (under its Corporate Social Responsibility Scheme) and facilitated by non-profit organization Teach For India (TFI).
Under its CSR programme, PUMA India believes that sustainable growth is achieved by boosting the country’s youth culture and influencing children through sports and creative arts. Championing this belief, PUMA India associated with TFI to facilitate an art contest for underprivileged children. Artworks and doodles of two winners — Nikhil (4th grade) and Dhanyashree (5th grade)— were transformed into custom prints to create The Scribble Pack collection for kids ahead of the festive season.
The collection includes joggers, tees, crew neck sweatshirts, shorts, shoes, and slides – all designed with the joyful energy of kids and youth – inspired by the world of astronomy, sea life, science, and space. Crafted with soft and sustainable fabrics for all-day ease and comfort, the unisex range with inclusive sizing is designed to suit preschoolers and youth.
Commenting on the occasion, Karthik Balagopalan, Managing Director, PUMA India, said, “The Scribble Pack collection holds a special place in our hearts at PUMA. As a brand, we strongly believe in the power of creativity to change lives and influence youth culture, and this special collection is a perfect embodiment of that belief. It was truly a joy to see these children’s artworks come to life in such a meaningful way, and we are excited to share these stories with our consumers. We hope this collection inspires people to see the world through the eyes of a child —full of possibility, hope, and boundless imagination.”
As part of this collection launch, winners Nikhil and Dhanyashree received cash prize and full coverage of their education expenses for a year by PUMA. Additionally, all participants of the art contest were gifted PUMA backpacks and caps. Recognising the efforts by Teach For India, the sports brand extended financial aid to two dedicated TFI fellows, ensuring continued support towards the education of underprivileged children in the country.
The Scribble Pack collection is available at all PUMA stores, and ecommerce platforms Puma.com and PUMA shopping app.
