New Delhi, 13th November, 2024: Elista, a pioneering consumer electronics brand under TeknoDome, is propelling forward with a bold global expansion strategy aimed at achieving Rs 1,500 crore in revenue by 2026. From its inception as a pandemic-born startup in 2020, Elista has rapidly evolved into an international brand, currently present in 18+ countries, with plans to significantly broaden its reach in the coming years.
Elista’s latest expansion into Tanzania marks a strategic milestone in its East African growth trajectory, reinforcing the brand’s commitment to making advanced technology accessible to new markets. This addition follows successful entries into regions such as the UAE, Africa, CIS, and parts of Asia, highlighting the company’s capability to adapt and thrive in diverse international environments.
“Our expansion into Tanzania and other global markets is a testament to Elista’s dedication to innovation and our vision of global accessibility,” said Saket Gaurav, Chairman at Elista. “From the challenges we overcame during our pandemic-era launch to our current international footprint, our journey reflects resilience, adaptability, and the unwavering goal of bringing high-quality, affordable technology to consumers worldwide. We are driven by our Rs 1,500 crore revenue target for 2026 and will leverage our strengths in innovation, affordability, and local manufacturing to achieve this.”
Since its first overseas entry into the UAE market in 2022, Elista has demonstrated a strong commitment to understanding and addressing regional consumer needs. The brand’s diverse product lineup—which began with Smart TVs and has expanded to include washing machines, air conditioners, coolers, IT accessories, and more—has resonated with consumers seeking quality and innovation. Tailored product offerings in global markets, such as water dispensers and batteries, showcase Elista’s strategic approach to product localization.
Elista’s plan to establish its presence in over 35 countries over the next two years reflects a dual-focus strategy prioritizing both domestic and international growth. The company’s projected revenue includes approximately Rs 500 crore from its robust Indian market, with the remaining growth driven by international sales. This underscores Elista’s commitment to maintaining its leadership in the consumer electronics industry while contributing to India’s ‘Atmanirbhar Bharat’ vision.
Central to Elista’s expansion is its investment in manufacturing excellence. The company is setting up a new facility to produce 1 million Smart TVs and 1 million computer monitors annually. This facility enhances production capabilities and underscores Elista’s ‘Making in India for the World’ initiative, aimed at ensuring high standards of quality and production efficiency.
Elista’s growth strategy also strongly emphasizes sustainability and energy-efficient technology. The company’s focus on responsible innovation and robust after-sales support has solidified its reputation as a dependable global player, fostering long-term brand loyalty.
With a clear vision and strategic roadmap, Elista is poised to become a household name worldwide, fulfilling its mission to empower consumers and enrich lives through technology.
