November, 2024: What started as a small advertising agency in 2011 has grown into one of India’s leading AdTech platforms. Excellent Publicity is marking its 13th anniversary with pride, reflecting on a journey fueled by passion, creativity, and a deep commitment to helping brands tell their stories in the most impactful way possible.
From its humble beginnings focused on traditional advertising like radio, transit, and hoardings, Excellent Publicity has continuously evolved to meet the changing needs of the industry. In 2021, the company took a bold leap with the launch of its Media Discovery Platform, an innovative tool powered by AI that makes advertising smarter, simpler, and more accessible. Since then, it has helped over 3,000 brands run more than 1.5 lakh campaigns, turning ideas into meaningful connections with audiences.
Excellent Publicity has grown its revenue fivefold since 2021, partnered with over 1,300 clients in the last financial year alone, and worked with some of the biggest names in business—Amazon, Flipkart, Amul, and Suzuki, to name a few. But behind the numbers is the team’s relentless drive to create campaigns that resonate, whether for Fortune 500 companies or emerging startups.
Even as it expanded into digital, sports marketing, and corporate gifting in 2021, the company has managed to keep every division profitable. This financial strength has allowed it to invest in the future—raising ₹10 crore and achieving a valuation of ₹100 crore—while staying true to its core value of innovation.
The company’s campaigns have become a hallmark of creativity and effectiveness. From driving visibility for Govind Milk to engaging students for Aakash Institute, each campaign has been a unique blend of strategy and storytelling. Now, with a strong presence in the UAE and MENA regions and a growing foothold in metro and Tier II cities in India, Excellent Publicity is taking its impact global.
Reflecting on this milestone, Vaishal Dalal Co-founder & Director, Excellent Publicity shared, “At Excellent Publicity, we’ve always believed that advertising is more than just campaigns—it’s about creating connections. Over the last 13 years, we’ve grown because of our clients, our incredible team, and our partners who trusted us to bring their stories to life. As we celebrate this anniversary, we’re excited about what’s ahead and grateful for everyone who has been part of this journey.”
Looking ahead, the team at Excellent Publicity is focused on what comes next: making its Media Discovery Platform even smarter with advanced AI, expanding its international reach, and introducing fresh solutions for the ever-changing digital and influencer marketing landscape.
