Hyderabad, India – December 6, 2024 – Suntek Energy Systems Pvt Ltd, a leading provider of clean energy solutions and a pioneer in India’s solar energy sector, is proud to announce the launch of its new brand, TRUZON SOLAR. With over 15 years of experience in the industry, TRUZON SOLAR aims to revolutionize India’s renewable energy landscape by focusing on sustainability, affordability, and cutting-edge technology while contributing to a greener, more sustainable planet. With a vision to become one of the Top 5 Solar EPC Companies in India, the brand aims to drive global expansion and lead the way towards a sustainable future by harnessing the power of solar energy.
In an effort to raise awareness about solar energy and its transformative benefits, TRUZON SOLAR has partnered with superstar Mahesh Babu as the brand ambassador. The brand’s new television commercial (TVC), featuring Mahesh Babu, seeks to leverage his star power to educate and inspire audiences about the power of solar energy. The campaign aims to showcase how TRUZON SOLAR can transform lifestyles while being both environmentally friendly and economically accessible for consumers. Through this collaboration, TRUZON SOLAR is striving to inspire a nationwide shift towards solar energy adoption.
The launch comes at a time when India is intensifying its focus on renewable energy, in line with Prime Minister Narendra Modi’s vision for a sustainable future. This is further supported by government initiatives such as the PM Surya Ghar Yojana and Muft Bijli Yojana, which provide financial incentives and subsidies. With over 200 GW in renewable capacity and a goal of 500 GW from non-fossil sources by 2030, TRUZON SOLAR’s efforts to promote solar energy are perfectly in tune with India’s push for a greener, more sustainable future.
Highlighting the strategic importance of the TRUZON SOLAR launch, Ch. Bhavani Suresh, Founder and Managing Director of Suntek Energy Systems stated, “Solar energy is no longer just the future—it is becoming a necessity for households and businesses alike. TRUZON SOLAR is more than a brand; it is a movement that aims to make sustainable energy accessible to everyone. With India’s increasing focus on renewable energy and the Telangana government’s ambition to become a solar hub, we are proud to contribute to the nation’s vision for a greener future. We are also honored to be recognized as the No. 1 Solar Company for Renewable Energy by TSREDCO (Government of Telangana) and MNRE (Government of India). Our collaboration with Mahesh Babu strengthens our mission and drives awareness about the need for solar energy adoption. His support will help accelerate the transition to solar power across India, further aligning with our vision of making solar energy accessible to all.”
Mahesh Babu shared his enthusiasm for the partnership, saying, “I am truly honoured to be part of TRUZON SOLAR, a brand that is committed to delivering high-quality solar energy solutions and making a positive impact on society and the environment. I believe that sustainable energy is essential for the well-being of future generations. Representing TRUZON SOLAR goes beyond endorsing a product—it’s about taking meaningful steps towards a cleaner, brighter future for all.”
At the launch of the brand, Sri Ajay Mishra, IAS (Retd.), Chairman of IRCS Telangana, emphasized India’s growing commitment to renewable energy, stating, “India’s emphasis on renewable energy is crucial for sustainable growth and addressing environmental challenges. Clean energy is essential for ensuring a greener, self-reliant future for our citizens. TRUZON SOLAR’s innovative approach to solar energy aligns with India’s vision to expand renewable energy capacity and promote sustainability. By focusing on affordability, quality, and accessibility, TRUZON SOLAR is well-positioned to accelerate the adoption of solar energy across the country, contributing to our mission of a cleaner, greener India.”
As part of its ambitious growth strategy, TRUZON SOLAR is expanding nationally with plans to establish fulfilment centres in Madhya Pradesh, Tamil Nadu, Kerala, Karnataka, and Maharashtra by March 2025. Additionally, the company is expanding its dealer network in Telangana, Andhra Pradesh, and Madhya Pradesh, ensuring robust support for its growing customer base across the country.
To enhance the customer experience, TRUZON SOLAR is launching a state-of-the-art mobile application that allows users to track the performance and savings of their solar systems in real-time. Building on the success of the SUNTEK Refer & Earn app, the company continues to innovate with tools that make the adoption of renewable energy seamless, rewarding, and accessible.
