Lava Unveils Yuva 4 with Retail First Strategy in Bengaluru

Bangalore, 05th December 2024: Lava International Limited, the leading Indian smartphone manufacturer, hosted an exclusive unveiling event in Bangalore for its latest model in the Yuva Series, the Yuva 4. Designed to cater to the evolving needs of first-time smartphone adopters Yuva 4 is punched with power performance, elegant design, and a lag free experience at an exciting introductory price of ₹6,999. The new Yuva 4 will be available from Lava’s retail outlets starting December. The product’s exclusive launch in Bangalore marks an exciting milestone for Lava as it continues to enhance its retail-first strategy, focusing on expanding its presence and engaging with customers in the South Indian market. The latest addition to Lava’s lineup will be powered by the UNISOC T606 chipset and will be available in three attractive color variants—Glossy White, Glossy Purple, and Glossy Black.

The exclusive launch event was a vibrant celebration, attended by region’s top influencers and key opinion leaders. The event was buzzing with energy as local influencers, who truly understand the pulse of South India’s tech-savvy audience, showcased the Yuva 4’s features in real-time.

Commenting on the occasion, Sudhanshu Sharma, National Sales and Distribution Head – Lava International Limited said, “The Yuva series has consistently set a new benchmark in delivering high-quality, affordable smartphones that elevate the user experience. With the Yuva 4, we are taking a significant leap forward in redefining the entry-level smartphone segment, offering powerful performance, sophisticated design, and cutting-edge features at an exceptional value.” 

“Furthermore, this exclusive launch in Bangalore highlights our retail-first approach, expanding our presence to connect directly with our customers. South India is a key growth area for us, and the Yuva 4 is designed for the region’s tech-savvy crowd. We’re confident it will resonate with our audience, helping Lava solidify its position as a top brand in this dynamic market.”

The Yuva 4 features a 16.55 cm (6.56″) HD+ Punch Hole Display with a 90Hz refresh rate, providing users with a vibrant and fluid viewing experience. Powered by the UNISOC T606 chipset, the device ensures robust performance across all applications. Its 5000mAh battery allows for extended usage without frequent charging interruptions. The smartphone also comes with RAM options of 4GB+4GB* and storage variants of 64GB and 128GB, ensuring users never run out of space. Running on the latest Android 14, the Yuva 4 offers a clean and intuitive user interface.

Equipped with a 50MP rear camera and an 8MP front camera, the Yuva 4 allows users to capture stunning photos and selfies with ease, thanks to its advanced camera system. The device’s premium glossy back design, coupled with a side fingerprint sensor, adds a touch of elegance and enhanced security. Available in three attractive color variants—Glossy White, Glossy Purple, and Glossy Black—this smartphone is designed to turn heads.

Yuva 4 comes with a 1-year warranty and free service at home, ensuring that customers have peace of mind and excellent support post-purchase.

To avail Service at Home, click here: https://www.lavamobiles.com/lava_service_at_home/

Availability and Pricing

The Lava Yuva 4 will be available for purchase starting the first week of December through Lava’s retail outlets. Customers looking to buy the Yuva 4 can choose from the following variants: