December 2024: Clinikally – India’s leading e-pharmacy platform for skin care, hair care and wellness has recently announced its exclusive collaboration with SpiceJet Airlines to amplify its brand reach and awareness. The brand amps up the marketing game in the online dermatology market by leveraging SpiceJet’s diverse customer base to strengthen its brand presence among SpiceJet fliers.
The collaboration redefines the brand’s approach towards bringing ease in accessibility of dermatology care for busy fliers. As part of the campaign, Clinikally has featured its branding on fliers’ boarding passes and also sent collaborative emails to the airline’s customer database highlighting its offerings, especially the video consultation for frequent fliers.
Additionally, fliers can now avail Clinikally’s best selling ceramide rich moisturiser on all SpiceJet domestic flights, starting December’24. The hydrasoothe moisturiser boasts a patented blend of ceramides, aloe vera, Vitamin E and hyaluronic acid, formulated by dermatologists to instantly cool, soothe and hydrate your skin’s natural barrier. Its ability to lock in moisture by preventing Trans Epidermal Water Loss (TEWL) for long-lasting hydration even in the flight’s cold and dry air distinguishes it from other moisturisers available in the market. The distribution of the Clinikally Hydrasoothe moisturiser sample would now allow fliers to get not only a smooth, and hassle-free flight but also land looking radiant every time.
Thrilled with the partnership, Arjun Soin, Founder of Clinikally said, “We understand how busy frequent travellers are and they do not find it feasible to take care of their skin. Our collaboration with SpiceJet marks a significant step in enhancing our brand awareness, by gaining access to the airline’s diverse and widespread audience. This partnership will not only elevate brand visibility but also enhance our credibility in the premium skincare, hair care and wellness market.”
In today’s fast-paced world, frequent travellers often find it challenging to spare time and plan a visit to a dermatologist. To address this concern, Clinikally has offered an innovative solution by bringing expert dermatology consultation directly to those on the fly. The frequent fliers can access consultation from top-notch dermatologists anywhere and anytime virtually through their mobile devices. This approach ensures that maintaining healthy skin and hair is as flexible and seamless as booking their flight.
Commenting on the partnership, Amajit Das, Sr. General Manager Marketing, SpiceJet, said, “We’re beyond excited to join hands with Clinikally to bring a touch of care and luxury to our flyers’ journeys! Offering HydraSoothe Moisturizers onboard is our way of ensuring every SpiceJet experience feels extra special, pampering our passengers from takeoff to touchdown.”
The market landscape has become extremely competitive. With this collaboration, Clinikally has taken a progressive step towards exploring an innovative partnership with SpiceJet by tapping into new customer segments, creating memorable experiences, and reinforcing its positioning as a premium choice.
The strategic partnership between Clinikally and SpiceJet can drive brand awareness, trust and attract new customers for both brands. The in-flight distribution will further enable fliers to experience Clinikally’s ceramide-rich moisturiser firsthand, serving as a powerful strategy to introduce the product and engage with potential customers.
