10th December 2024 – Marking a significant milestone in men’s sexual wellness, MyMuse, the brand that first introduced male pleasure products to the Indian market, announces the launch of Edge– a highly advanced vibrating stroker, crafted with the modern man in mind.
When MyMuse debuted in 2021, the landscape of sexual wellness in India was a blue ocean. Conversations about pleasure were rare, and products for the bedroom were virtually inaccessible and taboo. But MyMuse flipped this notion on its head, crafting intimate wellness products that are high-quality, discreet, and design-forward. In particular, they championed the belief that intimacy is universal, choosing to prioritise both male and female pleasure.
While female massagers have been around for a while, male pleasure-enhancers are often considered even more taboo. MyMuse changed the game by spotlighting male pleasure and launching unique products, like their bestselling Jack, a uniquely designed stroker, and Beat, a vibrating massager. The rave reviews and sell-outs of these products demonstrated that the men of India are curious, eager, and ready to explore their pleasure.
“We noticed something really exciting—our male customers weren’t just stopping at one product. They were coming back, trying out different ones, and showing us that they were ready to experiment and explore. That’s when we knew it was time to bring them something truly next-level, which led us to create Edge,” states Sahil Gupta, Co-founder of MyMuse.
MyMuse now launches Edge, the most advanced stroker on the Indian market. Edge combines the soft, squishy, natural feel of a stroker, with the powerful vibrations of a massager, giving men an experience like never before.
What Makes Edge Unique?
360° Sensation: Edge’s textured, wrap-around design stimulates every angle, delivering total satisfaction with each motion.
10 Powerful Vibration Modes:Choose from pulsing, throbbing, and steady patterns to intensify every stroke and create a customised pleasure experience.
Open-Ended Design: Edge’s open-ended design allows for easy cleaning, ensuring straightforward maintenance and hygiene.
Ergonomic, Discreet Design:Edge is designed for the most comfortable grip. It includes two dust caps on either end that keep it clean while also disguising it as an inconspicuous gadget, making it discreet enough to leave out without worry.
Pricing & Launch Offer: Edge blends cutting-edge features at an affordable price, making advanced pleasure accessible without compromise. Launching on Tuesday, 10th December, Edge will be available for 5999 INR with a special introductory offer of 4499 INR for a limited time.
We hope you consider featuring ‘Edge’ in your esteemed publication. We also look forward to working with you closely to seed features in any upcoming sexual wellness stories. We would love to explore the possibility of an interview with Anushka and Sahil Gupta, the couple-preneurs who launched MyMuse in 2021. They would love to share insights across the board, from addressing the pleasure gap, the importance of sexual wellness, the challenges and perks of building a sexual wellness brand in India, and their entrepreneurial journey so far.
