Chennai, 10th December 2024: Zee Tamil, one of the leading channels in the Tamil television industry, has been entertaining audiences for over a decade. The channel goes beyond entertainment by using its platform to spotlight real talent and bring meaningful change to people’s lives, especially through its reality shows.
A notable example of took place recently on Sa Re Ga Ma Pa Li’l Champs Season 4, which airs every weekend at 7 PM. During an episode, contestant Dharshini shared an emotional story about the lack of proper transportation in her village, which forces students, including her, to walk 10 km daily to attend school. Moved by her story, the Zee Tamil team took the initiative to request the Tamil Nadu government to provide bus service for the village. Responding swiftly, Tamil Nadu Transport Minister S.S Siva Shankar launched a new bus service in the area on December 5th, with Dharshini herself flagging it off. This heartwarming incident went viral on social media, highlighting how television can inspire positive change. The villagers expressed their gratitude to Zee Tamil and the Tamil Nadu government for addressing this critical need.
Recently, Tamil Nadu’s Deputy Chief Minister Udhayanidhi Stalin met Transport Minister S.S Siva Shankar and the Sa Re Ga Ma Pa Li’l Champs team in Chennai. The team expressed their gratitude to the deputy Chief minister for his support in making this initiative a reality.
Siju Prabhakaran, Chief Cluster Officer – South & West, ZEE Entertainment Enterprises Ltd., said, “Dharshini’s inspiring journey and the launch of a vital bus service for Ammanapakkam highlights the power of media in transforming the lives of ordinary people. At Zee Tamil, our mission is to bring positive change by addressing real issues that resonate with the common people. This milestone, with the help of Tamil Nadu government, reaffirms our belief that impactful stories, told with purpose, can spark meaningful action, and improve lives. Zee Tamil remains committed to creating content that not only entertains but also empower the viewers.”
Deeply touched by the initiative, Sa Re Ga Ma Pa Li’l Champs contestant, Dharshini expressed, “This bus is a blessing for all of us. It shows that even small voices can bring big changes.” This inspiring effort once again highlights Zee Tamil’s commitment to making a difference in the lives of its viewers, proving that television can be a powerful tool for change.
