Mumbai 16th December 2024– Amidst the vibrant celebrations of the Sonepur Mela, Asia’s largest and most iconic cattle fair, Shriram Finance, the flagship company of the Shriram Group, made an impact with its innovative campaign, “Mera Sonepur, Mera Abhimaan.” This initiative seamlessly combined cultural pride with financial empowerment, resonating deeply with the diverse audience and leaving a lasting impression on over 10 million visitors.
Honoring Bihar’s rich cultural and spiritual heritage, the Sonepur Mela commenced on November 14 and culminated on December 15. Celebrated annually on Kartik Purnima, the event stands as a testament to history, tradition, and festivity, attracting attendees from across the globe.
Highlights of Shriram Finance’s Engagement
Yamapuri Puppet Show: This unique blend of storytelling and financial literacy captivated audiences, highlighting Shriram Finance’s offerings, including commercial vehicle loans, business loans, and two-wheeler loans. The engaging show emphasized how these financial products support personal and professional aspirations.
Selfie Zone: An innovative attraction featuring setups inspired by iconic monuments allowed visitors to capture immersive 360-degree selfies. Alongside this, an enquiry counter provided detailed information about financial solutions such as two-wheeler loans, business loans, and fixed deposits, ensuring attendees could explore their options during the mela.
Giant Wheel Branding: The iconic Giant Wheel, adorned with Shriram Finance’s theme “Har Indian Ke Saath,” became a centerpiece of the mela, symbolizing the brand’s unwavering commitment to supporting Indian communities.
A Commitment to Cultural and Financial Inclusivity
Shriram Finance’s participation in Sonepur Mela 2024 exemplifies its dedication to serving both rural and urban communities. By seamlessly integrating financial education with cultural festivities, the brand reinforced its mission to offer inclusive and customer-centric financial solutions.
Through this month-long campaign, executed by Mindwave Media, Shriram Finance celebrated the mela’s heritage and honored the dreams and aspirations of the millions who attended. This initiative leaves an indelible mark on Bihar’s cultural canvas and strengthens Shriram Finance’s commitment to empowering individuals and businesses alike.
