Mumbai, December 21, 2024: HDFC SKY, one of India’s premier discount broking platforms from HDFC Securities, is delighted to announce the renaming of Ghatkopar Metro Station to HDFC SKY Ghatkopar. This landmark initiative represents a significant advancement in our mission to #MakeMoneyMatter by promoting financial awareness and empowering individuals to take control of their financial journeys.
As part of its ongoing initiative, HDFC SKY is dedicated to enhancing the Ghatkopar Metro Station by introducing a range of innovative features. To assist visually impaired individuals, HDFC SKY has implemented Braille stickers throughout the station. Additionally, kiosks equipped with charging stations and digital calculators have been installed to meet the modern needs of commuters. These digital calculators will provide essential tools for financial planning, including budgeting aids and cost analysis, based on the unique goals of every individual, be it taking a vacation or buying a house.
The kiosks will be staffed by representatives from HDFC SKY who will offer guidance on downloading the HDFC SKY and InvestRight applications. They will assist users in navigating their investment journeys and showcase proprietary stock recommendations backed by robust expert research, empowering commuters to make informed investment decisions in alignment with the #MakeMoneyMatter initiative.
HDFC SKY, with the aim to foster financial literacy, will conduct seminars and workshops on the mezzanine floor of Ghatkopar Metro Station, open to all. These sessions will be conducted by experienced in-house experts and will equip individuals with the knowledge and tools for making informed and responsible investment decisions. In addition, commuters at the HDFC SKY Ghatkopar Metro will have access to educational and informative content that highlights various aspects of the financial markets. This content will be displayed on multiple digital screens installed across the metro station.
Commenting on the initiative, Mr. Dhiraj Relli, MD & CEO of HDFC Securities, stated, “By leveraging a high-visibility platform like Ghatkopar Metro Station, HDFC SKY aims to inspire commuters to prioritize their financial futures and recognize the significance of long-term wealth creation. It also aligns with India’s growing focus on ‘Equitization of Savings,’ a shift from traditional saving instruments towards equity investments. By making investing accessible, intuitive, and rewarding, HDFC SKY aims to empower a significant number of Indians who have yet to explore the stock market, thereby contributing to the nation’s economic growth and financial inclusion.”
Discussing the initiative, Mr. Sandeep Bhardwaj, COO & CDO of HDFC Securities, remarked, “Strategically situated at the heart of Mumbai’s bustling transit network, Ghatkopar Metro Station serves as a crucial link between the East-West Corridor. With a daily footfall exceeding 3 – 5 lakh commuters, the station functions not only as a transportation hub but also as a prime location to engage and inspire a diverse audience.”
“Through HDFC SKY Ghatkopar, we aspire to inspire commuters to cultivate long-term wealth, just as they seek convenient transit solutions. HDFC Sky, the all-in-one discount-broking app, empowers investors with access to comprehensive analytical tools, research-backed financial advisory, zero brokerage on ETFs, and MTF at 1% per month, and more providing the insights and support needed for a successful investment journey” added Mr. Bhardwaj.
In addition to these practical enhancements, HDFC SKY is thrilled to introduce vibrant artistic elements, such as graffiti, photo booths, and unique installations, aimed at transforming the station into a lively and engaging environment. This initiative also focuses on promoting financial literacy within the community by raising awareness about HDFC SKY’s #MakeMoneyMatter podcasts, which are available on YouTube, as well as the SKY Learn series featured on the app’s website.
