2024 has been a defining year for Harshita Gupta, a digital sensation, entrepreneur, and newly published author. Renowned for her authentic and relatable content, she has firmly established herself as one of India’s leading digital influencers.
Harshita kicked off the year with a bang by launching her own clothing brand, ‘Chikankari Hues,’ which pays tribute to her hometown, Lucknow. With over 40 distinctive designs in a variety of colors, the brand honors India’s cultural legacy while offering timeless pieces for women of all ages. Chikankari Hues is also dedicated to empowering artisans and preserving traditional craftsmanship.
In October 2024, she made her literary debut with Unloved: The Art of Moving On. The book, inspired by her personal experiences, provides advice on navigating heartbreak, building resilience, and emotional growth. Its universal themes of love, loss, and healing have struck a chord with readers nationwide.
Harshita’s achievements in 2024 go beyond her creative and entrepreneurial ventures. She was featured in Forbes India’s Top 10 Digital Stars of 2024, recognizing her expanding influence in various fields. Furthermore, she has used her platform to champion mental health awareness, sparking important conversations and offering support to her audience.
Harshita’s journey from content creator to entrepreneur and author reflects her adaptability and drive. Through her storytelling, celebration of Indian artistry, and advocacy for important causes, she continues to inspire her audience while remaining grounded in her roots.
