New Delhi, 17 January 2025: Addressing the critical issue of severe air pollution, Nirvana Being, a leading clean air solutions provider, has taken a pioneering step. In a new partnership with Greenr Café, a fast-growing eatery chain renowned for its plant-forward, health-conscious dining options, Nirvana Being has launched pollution awareness campaign #PoweredByNirvana with a commitment to make its establishments safer for patrons by creating “Pure Air Zones” where both indoor and outdoor air quality are maintained at healthy levels.
At each Greenr Café location, patrons are greeted by real-time displays of AQI (Air Quality Index), PM2.5, and CO2 levels, both indoors and outdoors, reinforcing a commitment to transparency and environmental accountability. The campaign has been realized through advanced ventilation, filtration, and automation systems installed by Nirvana Being, ensuring a safe dining environment.
Speaking on the collaboration, Jai Dhar Gupta, Founder, Nirvana Being said, “As more people experience health complications due to toxic air, there is a growing demand for safe spaces where they can dine and gather without compromising on health. Our collaboration with Greenr Café reflects a shared vision to offer patrons clean air they can trust, setting a new benchmark for health and safety in India’s hospitality sector. Our aim is to inspire other businesses to adopt similar clean air standards, making indoor air quality a priority in all public spaces for the well-being of our communities. Nirvana Being stands firm on its commitment to providing clean air solutions and creating more such clean air spaces across the nation.”
Speaking on the importance of having pollution free spaces, Vaibhav Nagori, Founding Partner of Greenr said, “Air and water are fundamental to human health and existence, and everyone should have the right to access them in their purest form. At Greenr, our aim is to create spaces where people can come together, enjoy wholesome food, and feel their best. With the alarming rise in air pollution, it became equally important for us to ensure our patrons could breathe clean, safe air while they are here. While we await permanent solutions, our association with Nirvana Being has allowed us to take a small but significant step towards providing cleaner air in our Greater Kailash and Vasant Vihar branches, offering a safe haven from the pollution outside.”
Greenr Café, whose mission of holistic wellness previously focused on quality food and water, has now expanded its progressive health goals to include safe, clean air as a foundational need for its community.
Together, Nirvana Being and Greenr Café are paving the way for a future where all public spaces can offer safe, breathable air. This partnership not only enhances the Greenr Café experience but also inspires a broader movement towards health-first, eco-conscious public spaces in India.