Surat, 14th January 2025 – Stratefix Consulting, a consulting firm specializing in business transformation, has announced a strategic partnership with Skmei, a global leader in watches and accessories. This collaboration marks a milestone in Skmei’s journey to optimize its sales and operational processes, ensuring seamless growth and enhanced market presence in India.
The partnership aims to tackle Skmei’s challenges, including business growth strategies, inventory discrepancies, operational excellence, enhancing website functionalities, IT Modernization, and inconsistent pricing across platforms. Leveraging Stratefix’s expertise, Skmei plans to implement systems and strategies to streamline operations and improve customer experience.
Chirag Patel, Partner at Stratefix Consulting, stated, “Skmei’s growth potential is significant, driven by its approach to innovation and market expansion. At Stratefix Consulting, we are focused on creating strategies and frameworks that address Skmei’s operational and sales challenges while paving the way for long-term success. This collaboration is about solving current issues and equipping Skmei with the tools and systems to compete effectively, scale operations, and seize future opportunities. Together, we aim to build a foundation that ensures operational success and supports growth in the years ahead.”
As part of the collaboration, Stratefix Consulting will utilize a custom ERP system to enable real-time inventory management and streamlined CRM capabilities, addressing inefficiencies in stock updates and service resolution. A revamped website with enhanced functionality, combined with data-driven digital marketing strategies, will further improve user engagement and boost conversions.
Digjay Mangukiya, Founder at Skmei, India, commented, “At Skmei, we are committed to delivering value to our customers through innovation and excellence. Partnering with Stratefix Consulting is a strategic step toward achieving this vision. Their comprehensive approach and deep understanding of business optimization will be pivotal in transforming our operations. This partnership will help us overcome current challenges and set a strong foundation for exploring new opportunities, such as offline distribution. Together, we aim to enhance customer satisfaction, strengthen our market presence, and achieve ambitious growth goals in India.”
“As we work closely with Skmei, our primary focus will be on designing and implementing robust operational frameworks that not only enhance efficiency but also prioritize customer service satisfaction as a cornerstone of the organization. By ensuring exceptional customer experiences, we aim to empower the company to foster innovation and adapt swiftly to the ever-evolving demands of a competitive market. At Stratefix Consulting, we believe that operational excellence is the backbone of sustainable growth, and this project marks an exciting opportunity to collaborate with a forward-thinking organization and deliver impactful solutions,” said Dimple Shastri, Partner at Stratefix Consulting.
Stratefix Consulting has partnered with consumer product companies, offering expertise in incentive schemes, performance management systems, and competency frameworks. This will support Skmei’s growth in the wearables market and affordable timepieces.