New Delhi, 20th January 2024: Kurkure®, the beloved snack enjoyed by Indian households for over 25 years, has teamed up with Ching’s Secret, one of India’s leading desi Chinese brands, to bring out the exciting Schezwan Chutney flavour. The result? A delicious burst of taste that’s as exciting as it is irresistible, blending the best of both worlds.
Indian-Chinese cuisine, known for its bold and spicy flavours, has long been a favourite across the country. Inspired by this shared love, Kurkure® and Ching’s Secret have created a snack that’s both adventurous and deeply familiar, crafted to delight fans of both brands while redefining fusion snacking in India. Aastha Bhasin, Marketing Director – Kurkure® & Doritos, PepsiCo India, said:
“PepsiCo India is excited to partner with Tata Consumer Products’ Ching’s Secret for this milestone collaboration. Kurkure®️ has always led the way in introducing trendsetting innovations within the snacking category, and this partnership underscores our commitment to delivering flavours that truly connect with evolving consumer preferences. With fusion flavours becoming increasingly popular, this collaboration brings together Kurkure’s®️ crunchy, masaaledaar magic with the fiery and tangy kick of Ching’s Schezwan Chutney to create a truly unique Desi Chinese snacking experience. Together, this collaboration brings two well-loved brands in their categories to celebrate a snacking innovation that blends flavours enjoyed by consumers across India.”