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Zepto’s Valentine’s Day Campaign & Song ‘Teri Nazar Ka Jaadu’ Win Hearts

February 13, 2025 – Zepto, India’s fastest-growing quick commerce platform, marked Valentine’s Day with a heartwarming campaign, “Gifts for Every Love Story,” celebrating love in all its forms. From young couples to lifelong partners, the campaign highlights Zepto’s wide range of gifts, making thoughtful gestures easier than ever.

Complementing this, Zepto also released “Teri Nazar Ka Jaadu”—a soulful track that has struck a chord with audiences. The song has received overwhelming praise on social media, with many listeners requesting a full-length version.

Produced by Third Floor Films Pvt Ltd, the song brings together a talented team:

  • Music & Composition: Arjuna Harjai
  • Singer: Surabhi Dashputra
  • Lyrics: Srijan Shukla
  • Mixing Engineer: Lucky Dhami
  • Assistant Engineer: Ekansh Gupta
  • Music Publisher: Aart Sense Studios Limited
  • Producer: Ankul Singh

Listen to ‘Teri Nazar Ka Jaadu’ here – Gifts for every love story found on Zepto

“It’s fascinating how our Valentine’s Day ad film evolved into a musical milestone for Zepto. Initially, we searched extensively for a song that resonated with the theme of our campaign but found none that truly fitted. Embracing spontaneity, we crafted our own with the help of Third Floor Films—penning the lyrics, composing the tune, and recording it all within a day to meet our timeline. It’s thrilling to see it hailed as the new love anthem, embedding itself in the rich tapestry of 2025’s advertising campaigns. This achievement harks back to the ’90s, a time when ad jingles and songs were crafted with lasting impact in mind, a tradition we’re proud to revive and make our own this Valentine’s Day,” shared Chandan Mendiratta, Chief Brand & Culture Officer at Zepto.

Through this campaign and song, Zepto extends its brand narrative beyond convenience, embracing cultural moments that foster deeper connections with its audience.

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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