Indian shoppers always look for deals. This was confirmed by a Shoppers Trends Study done by by A.C.Nielsen, India. This study covered almost top eight metros and six cities with over 20 lakh population. The findings show that “35% of modern trade shoppers today have taken to buying in bulk as a response to rising food prices.”
Shopper’s thoughts change in just fraction of seconds. A research from University of Michigan has shown that a shopper usually keeps asking questions to oneself. There may be two or three type of questions based on their attitude that influences their purchase.
Experts believe that though deals and offers are important factors in purchase decisions but, they are not the only ones. Shoppers also look at aspects like product quality, ease of access t and in-store shopping experience. Even promotions play an important role in this. There is something called the body language. If it is not firm and strong then things may move upside down. Customers appreciate shopping in an environment that conveys the spirit and mood for the season.
Deal is important because it helps the retailers in selling than what the customers or shoppers wanted to buy. The frequency can be increased. One apt example is Big Bazzar’s Sabse Saste 5 Din, the five days with Republic Day was celebrated with “mega discounts and huge savings”. This is one of the best ways to get into the hearts of the shoppers by giving them the right product at the right time of need. Pricing and promotion will still continue to impact the decision making of the value-conscious Indian shopper. But if you promote the right brand, package it well and distribute through right channels and segments, you tend to succeed in achieving profitable sustainable growth.”
What is it that we can do for the Indian shoppers? New miracles, new magic – for the new Indian Shoppers.
