Quality of the product is a key factor in determining product promotion and business success. In 1987, David Garvin identified ‘eight dimensions of quality’ that can be employed while developing a quality product.
- Performance: Does the product perform to its specified standards
- Features: Features and benefits (tangible and non-tangible benefits) of the product.
- Reliability: The factor checks the consistency of the product, whether it perform well over its life time.
- Durability: The long-lasting feature of the product is checked
- Conformance: Whether the product meets with any agreed specifications, like safety regulations and laws.
- Serviceability: Easy availability of product service offered by the company.
- Aesthetics: Checks whether the product is appealing to eye, by considering the design aspects and color combinations.
- Perceived Quality: what quality perspectives of the product need to be highlighted while marketing?
These quality perspectives may not constitute a complete list of relevant dimensions. But considering these dimensions will help us to have a better understanding of the concept of product quality.
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