Health and beauty care business is gaining pace in present times. Gaining competitive advantage in a clustered market like India is really tough. Two emerging marketing trends in the area of health and beauty sector are mobile marketing and daily deals. The term mobile marketing does not mean mere mobile advertising. People often use mobiles to search for shopping and services. Developing a mobile-friendly website with easy accessible information can bring traffic to the portal, and hence increased business. Daily deal sites like Groupon often help health and beauty business to develop discount offerings and special packages and to convey them to their subscribers.
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