Dec 10, 2012: The ultimate and pioneer brand which is associated with mineral water, Bisleri launched its new marketing campaign “Kiss to Drink” especially to move their 500ml size bottle of packaged drinking water. The outdoor campaign designed by Meridian Communication is aimed at positioning the Bisleri 500 ml bottle in the ‘personal’ space of the consumer. Mostly consumers of water are not able to use their lips while drinking even though it is the most preferred mode as bottle is often shared and this is where the new campaign talks about ‘personal’ space. The 500ml SKU serves as a personal pack and ‘Kiss to Drink’ campaign tries to convey the user to get his or her own bottle.
