Jan 11, 2013: Joyalukkas one of the most powerful brands in jewellery in South has signed four superstars so as to expand its base in four southern states. The group has signed R Madhavan who has a good fan following in Tamil Nadu, Sudeep for
Karnataka, Suresh Gopi for Kerala and Allu Arjun for Andhra Pradesh. The unique aspect of all these four super stars is that they are a accepted face cutting across borders. Joyalukkas which has been voted as a ‘Superbrand’ for consecutively three years and which is celebrating its 25th anniversary has also come out with a new tag line as part of brand endorsement. The new tagline of the group is ‘be global, touch local’. Oyalukkas is planning for an extensive advertisement campaign and is also planning to add 60 show rooms across India in next three years. The group is planning for a pan India presence like Kalyan group which has started its operations in Gujarat and has roped in Amitabh Bachhan as their brand ambassador.
