It’s new, it’s innovative, it’s exciting and it’s here in India! Advertising has just found a new format to flourish in and it’s called the Slider Ad format. Advertisers are always looking for ways to attract audience attention using advanced formats. This new format will help them connect with the audience and help them in amplifying their brand stories.
This format gives marketers the opportunity of blending a short story line with a visual impact on the net. And boy, do we like images or do we like images, especially if it is of the swanking new SUV or the latest version of your mobile you wish you had on your palm this very moment and not to forget, with some sparkling visualization effects too!
Slider Ads comprise of an overlay unit on the bottom of the page or within the ad. This prompts users to slide the entire page over or to the side giving them a full branded experience and maximising its creative space. The branded content will never fall below the fold nor cover the editorial content. MediaMind, the developer of the new Ad platform, recently launched the Slider in India. The Slider was awarded as the Interactive Advertising Bureau’s (IAB) Rising Star Ad format last year. The format will be used in India for the very first time for the Samsung Galaxy Y DUOS campaign which runs on the MSN India portal. Being the increasingly preferred medium for consumers, Samsung is using the online medium to reach their audience. The new format is bound to create a huge impact.
Now that India has received the online media well and continues to do so, it is only a matter of time that creative ideas like that of an ad slider come to the party. Marketers need to look and perceive different- something creative like this could just do the trick!
